Rejina Pyo
Rejina Pyo was born in Seoul, where she lived until moving to London in 2008. After graduating from the MA Fashion Design programme at Central Saint Martins in 2011, Pyo was presented with the prestigious Han Nefkens Award for her final collection. Pyo worked as a designer for eminent London based labels including Roksanda Illincic and Christopher Raeburn before launching her label ‘Rejina Pyo’ in 2013. Pyo has gained international recognition for her work, having featured in high-profile exhibitions around the world and been the recipient of a number of awards including the Samsung Fashion Design Fund and the British Fashion Award for Emerging Talent - Womenswear.
The Values of Rejina Pyo
Rejina Pyo is a brand which celebrates the ordinary and extraordinary experiences of people’s lives. Our vision is to bring the avant garde and everyday together with clothes that are easy to wear yet slightly off-beat. Effortlessly elegant and a little eccentric, Rejina Pyo collections are defined by sculptural, flattering silhouettes, playful details and mood altering colour palettes. Hints of nostalgia can be found alongside unexpected twists in carefully designed pieces which encourage the wearer’s own individuality. Not concerned with promoting hype or short-lived trends, we are focused on building long term relationships and evolving with our wearers over time.
The Origin of Her Inspiration
Rejina draws a lot of inspiration from different art forms - sculpture, paintings, photographs, installations, and films. She is also inspired by the places and events around her, travel and culture and new experiences . Rejina draws a lot of inspiration from the amazing women around her, all with interesting stories and a strong point of view on the world. One of Rejina’s main strengths as a designer is distilling conceptual/artistic ideas into distinct but wearable products. Rejina is known for her use of bold colours and sculptural silhouettes, and unconventional textures.
Sustainability at Rejina Pyo
Rejina Pyo is committed to being a responsible business. This means making design and business decisions which value People, Planet and Animal Welfare. These three pillars underpin our sustainability approach through our own operations, working with suppliers, using better materials and processes, and designing products which maintain their quality and relevance over time
