New Balance began life as an arch support company in the early 1900's, so it's no surprise now that despite developing into one of the worlds biggest sport wear brands, they still remain true to their roots in creating comfort based designs. With products for practical, high performance sports wear, as well as designs that wouldn't look out of place on a catwalk, New Balance is a versatile brand that fulfils a range of sports wear needs.
Designed as running shoes, New Balance footwear is still a top choice for many athletes. With advanced technical design features such as special cushioning to support stability and control motion, men's and women's New Balance trainers help make sticking to that new training plan all the easier. With bold, eye catching and colourful designs both in footwear and clothing, you're sure to stand out on the track.
Sportswear has influenced catwalks massively over the past few years, paving the way for the ultra-popular androgynous, unisex looks that echo cool understated Scandinavian fashion. The sleek and simple designs of New Balance trainers make them great for easily styling into outfits with maximum fashionable impact for minimum effort. Wear your New Balance trainers with ripped slim fit jeans, an oversized long length wool coat and finish with a beanie hat, for a look that combines smart casual with effortless minimalism, that works for both men and women. Accessorise with both women's or men's New Balance bags for a seamless continuation of the understated look.