Levi's - one of the world's iconic labels

When Levi Strauss first arrived in San Francisco, California to open a west coast branch of his brother's dry goods business, little could he have envisaged the impact he would have on fashion and clothing. Founded in 1853, the Levi's company grew rapidly, and in 1873 Levi Strauss and Jacob Davis gained a US patent for the first ever men's blue jeans. What set these original denim jeans apart was their inspired use of rivets to strengthen seams, and the company's logo of two horses trying in vain to rip a pair of jeans defines the initial concept. The company supplied jeans for the California Gold Rush, and in 1890 the first pair of 501's was created. These iconic jeans went on to become the world's bestselling pieces of clothing, and in the 1950's and 1960's their popularity rocketed as jeans became the much loved, stylish garment we know today. Levi's men's jeans includes many styles where 501's remain a firm favourite, while Levi's kids clothing brings a terrific range of garments to younger wearers.

Levi's, a cult brand and a fashion essential

Today the company makes clothing that is young and vibrant, and a great advertising campaign featured a range of music that elevated the brand to cult status. Levi's women's clothing is one of the many faces of this stylish label, and a line that includes women's Levi's jeans, shirts, dresses and t-shirts ensures that ladies can choose from some of the most exciting casual clothing available. Jeans come in classic blue denim as well as a wide variety of colours and dyes, including deep indigo, midnight oil and black, while styles such as slim fit, skinny, boot cut, straight leg and tapered fit mean that whatever your preference, you can rely on finding a great garment. A range of Levi's shoes completes the look, and you'll find some of the most exciting Levi's men's t-shirts, as well as a fabulous collection for women and kids at Zalando.

Authentic, innovative and robust, iconic American brand Levi's® are the original way to work genuine denim looks.

Discover original denim style with Levi's®

Beginning in 1853 San Francisco when founder Levi Strauss developed an innovative method of denim production, Levi's® has gone on to dominate the world of jeans. Synonymous with superior quality, robustness and durability, Levi's® is the go-to brand for that original Americana look. Levi's® women's clothing ranges from faded slim fit jeans and retro-look trainers to printed t-shirts and distressed denim shirts, all featuring the signature Levi's® logo as a mark of authenticity.

Choose iconic jeans trends with Levi's®

Levi's® men's clothing is a great way for men to achieve that classic casual edge. Choose a dark denim jacket from this Levi's® edit for a versatile piece of outerwear ideal for teaming with chinos, shorts and tracksuit bottoms. Look for sweaters and lightweight jackets from Levi's® kids' clothing to give boys and girls a durable separate they can wear with anything. Opt for rich block colours and vibrant prints to keep the look youthful and fresh.

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