Billabong was built by the ultimate surfer dude - Aussie Gordon Merchant. A wave chasing adrenaline junkie, Merchant headed to surfer's mecca Burleigh, started crafting board shorts under his flat, and Billabong was born.
Billabong surfer vibes
Flourishing through the 80s and 90s, the brand has now reached cult status, becoming one of the most recognised surfer labels in the world. Billabong has always maintained its easy going surfer vibes, they're threaded through their signature board shorts and they now extend across a range of designs for men, women and children. Men can bring the surfer style into their everyday outfits, with Billabong men's t-shirts and hoodies that you can match with skinny jeans and running shoes. Jean jackets and parkas bring the brand into a new territory, great for outdoor adventures or for a fresh take on autumn/winter. Billabong's accessories will give you that beachy Aussie vibe whatever you're wearing. Continue the streetwear theme with a cap, or look to Billabong's wallets and rucksacks to carry it with you wherever you go.
The spirit of Billabong
Billabong takes its surfer image to womenswear, forging a signature look with boho vibes and nonchalant beach chic layers. Billabong women's swimwear brings the sunny surfer spirit to your holidays, whether you're a water babe or just soaking up some rays beside the pool. Bright colours and patterns are the brand's signature look, and you can team yours with pool sliders and high waisted shorts for a hipster feel in the sunshine. Slouchy jumpers, cosy hoodies and patterned jackets will give you something to smile about in autumn/winter but look to sweatshirts and tees for a cross-seasonal dose of Billabong. Little ones can channel the surfer spirit too, with kids' sports jackets from Billabong that are perfect for adventures or the school yard.