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Ted Baker is a quirky, quintessentially British brand. Playful yet smart and sophisticated, the brand is based in London and has been producing its on trend designs since 1988. With its slogan, 'No Ordinary Designer Label', Ted Baker has a unique way of standing out from the crowd.

Ted Baker - for classic but modern, young British fashion

Ted Baker relies on the spread of its reputation to ensure popularity. Sumptuous luxury fabrics go into every range - silky satin dresses, soft-as-cashmere feel Ted Baker men's jumpers and cardigans and fine cotton shirts ensure your clothes are of the highest quality. Distinctive branding is also a trademark for Ted Baker. Fun metal embellishments, like bows, adorn many of its Ted Baker women's accessories, acting both decoratively as well as practically.

Traditional design principles with a twist at Ted Baker

Ted Baker's style of print is usually recognisable by its striking and bold designs - Ted Baker often produce some of the finest prints on the high street, with gorgeous motifs and bright blends of colour with depth. Floral printed Ted Baker dresses are great for impactful event dressing; a flowing chiffon maxi dress will always be in style - just add different accessories to update the look each time. Attention to detail is key to the success of many Ted Baker designs, with stunning heavy embellishments, skillfully cut shapes and beautiful construction. Right down to its labelling and quirky conversational print linings, Ted Baker is a brand that really cares.

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