Privacy Notice

As at:

This Privacy Notice gives you an overview of how Zalando processes your data. It applies to all websites, apps and other benefits and services offered by Zalando.

If you have a question regarding this Privacy Notice or data protection at Zalando you can reach out to our Privacy Team by sending an email to Please also send an email to our Privacy Team if you would like to request data access or data deletion, or in order to exercise other data protection rights provided in Art. 15-22 GDPR, including withdrawal of consent to marketing, opt out from newsletter etc. For more information see the sections Which data protection rights do I have? and Contact.

How you can read this Privacy Notice: We offer you various options for reading this Privacy Notice. Firstly, you can find very basic information in this section. Then we have sorted this Privacy Notice into topics relevant for you and divided it accordingly into individual chapters. If you are already a “pro”, you can jump directly to individual chapters using the dropdown menu below.

We have prefixed each chapter with a short overview. This overview briefly summarises the content of the chapter. If you just want a quick high-level overview of all data processing, it is advisable to read the overviews. If you want to familiarise yourself with the details, you can click on “more” under the relevant overview. The full content of the chapter will then be displayed.

We have avoided cross-references wherever possible. That way you get all information coherently explained, regardless of which chapter you are currently reading. If you read this Privacy Notice from start to finish, you may find that parts of the text are repeated. We were unable to avoid a few cross-references. For example, we summarised all country-specific data processing in a single chapter and always refer to this chapter when discussing country-specific data processing.

Which services and offers this Privacy Notice applies to: Zalando processes your data in a similar way for most of our services. This Privacy Notice therefore applies to all benefits and services which we offer our European customers. This is true regardless of whether we do this via a website, an app, in transactions, on the phone, at events or via social networks or other channels. For ease of comprehension, we use the term “services” to summarise this “normal case”.

There are, however, also exceptional services where we process your data differently or for particular purposes. This may be due to the nature of a service or country-specific requirements. When we are referring to these cases (that is “deviations from the normal case”), we call them “service-specific” or “country-specific”.

Please note that Zalando iOS apps released after 10 June 2021 no longer share any data with third parties for marketing purposes. In case a particular iOS app still offers features that involve data sharing with a third party for marketing purposes, your data will only be shared if you click “agree” on an iOS tracking prompt.

Finally, you should also bear in mind that Zalando is not just a single company. Zalando is a group and thus consists of multiple companies. Not all of these companies offer you services or process your data. For simplicity, only the Zalando Group companies which are actually involved in processing your data are named below. Where we refer below to “Zalando”, “we” or “us”, we mean the responsible companies within Zalando Group which process your data.

What you will learn in this Privacy Notice:

  • Which data Zalando stores.
  • What we do with this data and what it is needed for.
  • Which data protection rights and options you have.
  • Which technologies and data we use to personalise and coordinate our services in order to offer you a secure, simple, seamless and individual shopping experience.
  • Which technologies and data we use for advertising, including the tracking technologies we use.

1. Which data does Zalando process?

Zalando offers you a wide range of services, which you can also use in a wide range of ways. Depending on whether you contact us online, by phone or otherwise and on which services you use, various data from different sources may come into play. Much of the data we process is provided by you yourself when you use our services or contact us, for example when you register and provide your name or email address or address. We do, however, also receive technical device and access data which is automatically collected when you interact with our services. This may, for example, be information on which device you are using. We collect further data using our own data analyses (e.g. within the framework of market research studies and customer evaluations). We may also receive data on you from third parties, for example for credit rating agencies and payment service providers.

2. What does Zalando use my data for?

Zalando processes your data in accordance with all applicable data protection laws. Of course, we observe the principles of data protection law for the processing of personal data. We therefore generally only process your data for the purposes explained to you in this Privacy Notice or shared when we collect the data. These are mainly purchase processing and the provision, personalisation and development as well as security of our services. We also use your data within the framework of the strict German and European data protection law, but also for other purposes such as product development, scientific research (especially in the areas of machine learning, artificial intelligence and deep learning) and market research, for the optimisation of business processes, the needs-based design of our services and personalised advertising.

3. Personalised services

The development and provision of personalised functionalities and services for you is our top priority. We offer you an individual shopping experience and a range tailored to your individual interests, regardless of location, time and devices used. The processing of your data to personalise our service is therefore an integral part of Zalando’s service.

4. Info on websites and apps

We use your data to provide access to the Zalando websites and apps. Along with the device and access data collected whenever you use these services, the type of data processed as well as the processing purposes depend especially on how you use the functions and services provided via our services. We also use the data collected when you use our services to find out how our online offering is used. We use this information and other information in the course of shopping personalisation to improve our services and for personalised advertising.

5. Information about Social Media Fan Pages

Zalando maintains social media profiles on the social networks of Facebook and Instagram (so-called "fan pages"). We regularly publish and share content, offers and product recommendations on our fan pages. The operators of the social networks record your usage behaviour via cookies and similar technologies upon every interaction on our fan pages or other Facebook or Instagram websites. Fan page operators can view general statistics about the interests and demographic characteristics (e.g. age, gender, region) of fan page visitors. When you use social networks, the nature, scope and purposes of processing social network data are determined primarily by the social network operators.

6. Newsletter

We offer you various newsletter services which include

  • Inspirational content such as updates on brands, trends, offers, sales, categories;
  • Reminders e.g. when an item on your wishlist is reduced in price, if items in your bag are forgotten or if you asked for a size reminder;
  • Surveys which for example seek to find out whether you liked the items you purchased;
  • Personalised recommendations of items we think you might like based on your previous orders and browsing behaviour;
  • Updates from the influencers or brands that you may follow on our site.

If you signed up for newsletters, you will receive some of the newsletter services as described above (depending on the scope of your subscription). There are also service-specific newsletters, which are integral components of a particular service.

For example, you will only receive the Zalando Lounge newsletter if you are a member of the Zalando Lounge shopping club. You will need a Zalando Lounge newsletter so that you can be informed about current short time offers and use the advantages of the shopping club.

7. Individual product recommendations by email and push service

In connection with our services we present information and offerings from Zalando on the basis of your interests. You may receive a limited number of individual product recommendations, surveys, as well as product review requests from us regardless of whether you have subscribed to a newsletter. In accordance with legal stipulations, we preferentially use the data on your previous orders, to select individual product recommendations.

8. Vouchers

We use the data submitted when ordering Zalando vouchers to check and process the order and to issue and redeem the voucher. This also includes the recording and processing of the data connected to use of the voucher, especially for fraud prevention.

9. How does Zalando use my data for advertising?

We and our advertising partners use your data for personalised advertising presented to you in Zalando’s services and on other providers’ websites and apps. We and our advertising partners use the prevailing market technologies for this purpose. This allows us to advertise in a more targeted way in order to display as many adverts and offers to you which are actually relevant to you. This allows us to better meet our users’ needs as regards personalisation and discovering new products and to interest you in our service in the long run by providing a more personalised shopping experience.

Please note that Zalando iOS apps released after 10 June 2021 no longer share any data with third parties for marketing purposes. In case a particular iOS app still offers features that involve data sharing with a third party for marketing purposes, your data will only be shared if you click “agree” on an iOS tracking prompt.

10. Who is my data forwarded to?

Zalando only forwards your data if this is allowed by German or European law. We work particularly closely with certain service providers, for example in the area of customer service (e.g. hotline service providers), with technical service providers (e.g. running computer centres) or with logistics companies (e.g. postal companies such as DHL). These service providers may generally only process your data on our behalf under special conditions. Where we use them to process orders, the service providers only receive access to your data in the scope and for the time period required for provision of the relevant service. If you shop with a Zalando partner, we forward particular shopping data regarding you to the Zalando partner (e.g. your name and your delivery address), so that the Zalando partner can send you the goods ordered.

11. Which data protection rights do I have?

You have the following legal data protection rights under the relevant legal conditions: Right to information (Article 15 GDPR), right to deletion (Article 17 GDPR), right to correction (Article 16 GDPR), right to restriction of processing (Article 18 GDPR), right to data portability (Article 20 GDPR), right to lodge a complaint with a supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7 (3) GDPR) as well as the right to object to particular data processing measures (Article 21 GDPR). If you want to exercise your data protection rights you can reach out to our Privacy Team by sending an email to For more information see section Contact.

12. When will my data be deleted?

We will store your personal data as long as is necessary for the purposes named in this Privacy Notice, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us store it for particular purposes, including for defence against legal claims.

13. How does Zalando protect my data?

We transmit your personal data securely using encryption. This applies to your order and your customer login. We do this using the coding system SSL (Secure Socket Layer). We also use technical and organisational measures to secure our website and other systems against loss, destruction, access, change or dissemination by unauthorised persons.

14. Changes to this Privacy Notice

Further development of our websites and apps and the implementation of new technologies to improve our service for you may require changes to this privacy notice. We therefore recommend that you re-read this Privacy Notice from time to time.

15. Contact

You can reach out to our Privacy Team for general questions on privacy and in order to exercise your data protection rights by sending an email to

16. Service-specific information

Our data processing may differ from service to service. Here you can find out which service-specific deviations apply.

17. Country-specific information

Our data processing may differ from country to country. Here you can find out which country-specific deviations apply.

18. Information on cookies

You can find out which cookies we use here. For an overview of all the cookies we use please click here.