adidas SL 72 OG sneakers for a timeless retro icon
Crisp and slick with heritage roots, the adidas SL 72 OG sneaker is one good-looking shoe. Originally launched in 1972 as a lightweight running shoe, these SL, aka ‘super light’ trainers have stood the test of time, eventually leaving the track behind to take their place in the fashion spotlight. Adopted by celebs, influencers and fashion-forward lovers of the look ever since, these kicks deliver a refined shape with suede and leather uppers, leaning into old-school colour palettes to maintain their retro appeal. Equally loved by women and men, the SL 72 OGs speak to the streetwear sensibilities of an Essentials tracksuit by adidas as much as they do suits, dresses and casualwear repertoires.
The rebirth of a classic with SL 72 OG by adidas
Moving from track to trend after the pivotal moment in its launch, the SL 72 OG showed no signs of slowing down, with a re-launch in 2019 reviving older models. This and the global heritage campaign of ’24 showed that the shoe’s legacy made the silhouette stronger than ever with streetwear fans. Lovers of functional, high-performing shoes that don’t skimp on style helped shape this street staple into one of the most popular shapes in the adidas catalogue. Loved by Gen Z for its vintage looks and older fans for the legacy, guys can create easy, on-trend outfits combining the 72 OG with cargo trousers, baggy jeans, long shorts and tees from the men’s clothing sale, putting foundational confidence at the core of their capsule wardrobes.
Elevate with edge with the SL 72 OG
When needing to step up the dress code, the SL 72 OGs provide an edge to all outfits. Putting an authentic touch towards a suit at a garden wedding or blazer and jeans combo at work is easy with black and white or cream and taupe variants. Lean into chocolate and tan colours when mixing with plaid shirts, and go old-school, OG red or navy when wearing football shirts, tracksuits or men’s designer hoodies. No matter your wardrobe choices, the SL72 OG sneakers bring an easy ‘if-you-know-you-know’ confidence to your style.
