When you buy New Balance clothing you are not buying into a brand, you are buying into an ethos, a choice that sets you apart. Founded in Boston over 100 years ago, New Balance brings you the best in contemporary sports clothing married to a commitment to the environment and to local production. All New Balance clothing has been designed with the principles of providing the best shoes and attire for the discerning sportsman and woman. This means a commitment to excellence for the maximum performance of the athlete and the pursuit of that goal is what has made New Balance a global brand, recognised all over the world. It is no accident that many marathon runners and other athletes use New Balance clothing and it is this endorsement by professionals and amateurs alike that has pushed New Balance to such a pre-eminent position in the world of sports clothing with a focus on fashion.
New Balance clothing: new designs and new thinking
The New Balance way is to keep innovating both in the technology of sports clothing and in cutting edge design. This means that in the use of colour fabrics, shoe technology and styling, New Balance clothing is at the forefront of sports fashion. The New Balance way is to use its know-how and design skills to bring the customer what they want. It has made a name for bold thinking and innovative technical breakthroughs and from the earliest days of the company, athletes and sportsmen and women have trusted New Balance clothing to deliver for them and it's why you should too.
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