Welcome the adventurous and Italian-born Napapijri clothing
Napapijri clothing comes from one of the most well-known labels that combines urban fashion with outdoor performance. It was founded back in 1987 by Giuliana Rosset in Aosta Valley, who gave it the name Napapijri after the Finnish word "napapiiri", which means "Arctic Circle".
The adventurous spirit of the brand is what makes it so popular among consumers, offering everything from throwovers and standard apparel to men's designer sweatshirts and accessories. It initially gained recognition with its waxed canvas duffel, Bering Bag, inspired by the military. Since then, Napapijri has expanded into all of these other areas.
Napapijri's diverse and tiered offering
One of the most exciting things about Napapijri is that, over and above its diverse offering, the brand also has a tiered system to help categorise its offerings. In Tier 1, you can expect premium, exclusive items with top-of-the-range designs. Tier 2 offers inspired pieces made from high-quality materials. Tier 3 presents useful designs that suit everyday wear and focus on comfort. The Tier 4 items are basic, entry-level pieces that are more affordable than the rest.
The adaptability of the brand's designs is another reason they're so popular, easily paired with a range of other items. The shirts, windbreakers and jackets pair particularly well with things like tracksuit bottoms and athletic shoes or trainers.
Collaborative styling for the win
Napapijri has collaborated with various designers and brands to infuse fresh perspectives into its collections to give customers an exciting range of options.
These versatile designs are easily integrated into any wardrobe, including urban casual clothes, outdoor adventure pieces and streetwear items. Head on over to our women's or men's clothing sale to see if you can grab these items at an even more affordable rate.
One of the things central to Napapijri's ethos is sustainability, and they use materials to reflect this, including THERMO-FIBRE, a down-free insulation made from lightweight microspheres for superior thermal regulation.