Skate style 101

Skate style 101A speed lesson on skatewear’s history

From California cool kids in the ’60s to the hype brands of the 2010s to today, we give you a crash course in skatewear’s long history in this episode of UNPACKED.

By Stories Editorial

20 October 2024 · 1 min read

There’s no denying that fashion has an ongoing obsession with skate culture. From the sun-soaked streets of ’60s California to runways of today, skatewear — often considered the OG of streetwear — has continually influenced the fashion world. Luxury houses and skate fans alike, drawn to icons like Tony Hawk, have not only admired their remarkable skills but also their effortless style, often turning to skate brands to capture that cool aesthetic (remember that one Louis Vuitton x Supreme collab from 2017?).

Your skate style starter pack

To this day, generations embrace skate style for its blend of functionality, comfort, and, of course, that effortlessly cool vibe. But that’s not all. To get the complete speed lesson on skatewear, join our host, Ruhi Parmar Amin, as she tracks the style’s long history in this episode of UNPACKED.