What do I wear…

Hey baddie, feel like your predictable ‘fits aren’t going as hard anymore? Try on a villain arc. There are a few ways to tap into this — we’ve seen it across streetwear in a very Kingdom of Hearts type vibe, but where it’s landing for us is more in the realm of Sailor Moon’s sweet baby Tuxedo Mask. Who, as it turns out, is way more memorable when he is in his bad guy form. With that, welcome to the dark side.

DRAMATIC OUTERWEAR

A big part of a convincing villain arc is walking like the rent is due. Another big part is having dramatic outerwear that swooshes in your wake.

DRAMATIC OUTERWEAR

A big part of a convincing villain arc is walking like the rent is due. Another big part is having dramatic outerwear that swooshes in your wake.

CHRONIC SHIRTING

We need to see sleeves pressed, collars crisp, shirting ironed within an inch of its life. Psychotically wrinkle-free.

CHRONIC SHIRTING

We need to see sleeves pressed, collars crisp, shirting ironed within an inch of its life. Psychotically wrinkle-free.

SHARP TAILORING

How can you be an effective bad guy if your clothes don’t fit accurately? Seek sharp tailoring and focus on more important things.

SHARP TAILORING

How can you be an effective bad guy if your clothes don’t fit accurately? Seek sharp tailoring and focus on more important things.

DRESS SHOES

It’s a little hard to be the boss in sneakers — unless you’re Steve Jobs. *Footsteps get threateningly closer in the background*

DRESS SHOES

It’s a little hard to be the boss in sneakers — unless you’re Steve Jobs. *Footsteps get threateningly closer in the background*

NOIR-CODED ACCESSORIES

Haven’t you ever noticed that it’s the villains who have the most distinctive flair? This is mostly due to expertly curated, noir-coded accessories. Pristine berets, structural belts, black-out sunnies.

NOIR-CODED ACCESSORIES

Haven’t you ever noticed that it’s the villains who have the most distinctive flair? This is mostly due to expertly curated, noir-coded accessories. Pristine berets, structural belts, black-out sunnies.