adidas x Hermanos Koumori

Lace up and lock in. adidas and Hermanos Koumori are here to remind you that running isn’t just about getting exercise into your everyday — it’s part ritual, and part self-expression too.

Like any creative discipline, running is built on rhythm, repetition, and intention, not just performance. Inspired by the quiet intensity of sunrise miles, the collective energy of fellow runners, and the sacred solitude of the long-distance run, this drop fuses adidas’ trusty performance DNA with spiritual grit and running philosophy of Mexican brand, Hermanos Koumori. Perfect gear doesn’t just make you look good, it makes you feel good too — expect silhouettes that move like second skin, fabrics that breathe with you, and details that speak the language of the runner’s high.

Shop the collection

These days we’re seeing people turn to running not only to stay fit, but for peace of mind, to get out of a rut, or for on-the-go therapy with friends. Whatever you run for, it is always an extension of you. So why not celebrate that? Designed to mirror your running mindset, the collection helps you not only perform to the best of your ability, but tell your story through motion — whether that’s before, during or after your daily 5k.

Running is inherently rhythmic; step, breath, heartbeat. Repetition is meditation that helps quiet all that mental noise and breathing is literally and metaphorically the bridge between your body and mind. Running teaches you to control these while releasing tension — and let’s not forget the euphoric endorphins it can release. We could go on and on about how that connection between your mind and body is supported by running, and it backs up how Hermanos Koumori sees it as more than just a sport, rather a way of life and a medium.

A FRESH ULTRABOOST 5

You know what they say, the bigger the cushion…

A FRESH ULTRABOOST 5

You know what they say, the bigger the cushion…

The pieces come complete with modern tech references, signature prints and all the juicy running features you expect: breathable materials, lightweight constructions and of course, cool colourways for the urban nomads among you. The adidas Ultraboost 5, which has for a while now been a hotshot in the run community, gets a new look that retains its chunky sole charm, perfect for a city run or for the post-run ritual at your local coffee shop.

What you wear when you run is more than just material. It’s a reflection of you, what drives you forward and quite literally what makes up the fabric of who you are. Don’t forget, “Rhythm over race. Movement as thought. Neither chasing nor waiting” — this is a collection for those who move with meaning.