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White cropped button-up shirt with long sleeves. Made of lightweight fabric, featuring a classic collar and a smooth texture. Paired with gray pleated trousers.

-50%

HUGOETSOUKIE - Button-down blouse - white

£65.00 £129.99

White ribbed sweater with red neckline and blue stripes, paired with light blue wide-leg distressed jeans and black pointed-toe shoes.

-10%

HUGOSTRAYS - Long sleeved top - white

£90.00 £99.99

White button-up shirt featuring "Forever Hugo" in decorative rhinestones on the back. Long sleeves and a curved hem add a modern touch.

-10%

HUGOEDAFNENA - Button-down blouse - white

£108.00 £119.99

Woman wearing a beige cropped jacket with large front pockets and a matching beige skirt, standing against a plain white background.

-30%
Mix and match

HUGOANDESO - Summer jacket - open beige

£119.00 £169.99

Beige cropped jacket with vertical pinstripes, two front pockets, and a pointed collar, paired with matching high-waisted pleated trousers.

up to -10%

HUGOALERO - Summer jacket - beige

From£216.00 £239.99

Cream cropped long-sleeve top with a round neckline. Paired with high-waisted black jeans featuring a button closure and classic pockets.

-30%

HUGODAFILOMENA - Long sleeved top - open white

£42.00 £59.99

Chunky knitted tan sweater with a high neck, ribbed cuffs, and cropped hem. Features minimal branding on the chest. Paired with black pants.

-10%

HUGOSESTY - Jumper - open beige

£117.00 £129.99

Young woman with straight dark hair wearing a black ribbed zip-up sweater and a black pleated skirt against a plain white background.

-10%

HUGOSESTRY - Cardigan - black

£126.00 £139.99

up to -30%

HUGODAMELODY - Basic T-shirt - black

From£42.00 £59.99

Black tailored blazer featuring a single button closure, a belted waist with metallic hardware, and sharp lapels over a white shirt.

-30%

HUGOANTERA - Blazer - black

£224.00 £319.99

Black synthetic leather cropped jacket with a front zipper, stand collar, and elastic waistband. Features inset side pockets.

up to -10%
Mix and match

HUGOAUTENE - Faux leather jacket - black

From£153.00 £169.99

White knitted sweater with a blue heart design featuring the letters "HGO" and a smiley face. Ribbed cuffs and hem. Casual fit.

up to -25%

HUGOSCUTIE - Jumper - off white

From£105.00 £139.99

-10%

HUGOSARMIE - Jumper - black

£90.00 £99.99

Black dress made from smooth fabric, featuring short sleeves, a collar, and a front zipper with side pleats for added detail.

-25%

HUGOKAHUMA - Shirt dress - black

£105.00 £139.99

Denim midi dress in light blue with a front slit, side buckles, and a round neckline. Worn with silver heeled sandals. Smooth texture.

Exclusive

HUGOGAMELIA - Denim dress - light blue

£159.99

Beige pinstriped wide-leg trousers with front pleats, belt loops, and side pockets, paired with black flat shoes. Smooth fabric texture.

HUGOHABOLA - Trousers - beige

£199.99

Black wide-leg trousers with a smooth finish, featuring a high waist and belt loops, paired with sleek black footwear.

up to -30%
Mix and match

HUGOHASMINA - Trousers - black

From£140.00 £199.99

Light blue button-up shirt with long sleeves, paired with distressed blue jeans and a black belt, set against a red background.

-25%

HUGOTHE FITTED - Button-down blouse - blue

£75.00 £99.99

White ribbed long-sleeve top with a black collar, keyhole neckline, and black cuffs, paired with a black pleated skirt.

up to -10%

HUGOSHARRO - Jumper - open white

From£153.00 £169.99

-30%

HUGOCHARMING - Button-down blouse - white

£119.00 £169.99

-10%
Mix and match

HUGOLABEL - Pyjama top - black

£63.00 £69.99

Cropped blue denim jacket with a button-up front, two chest pockets, and embroidered details. Features a classic collar and frayed hem.

up to -30%

HUGOANOUK CROPPED - Denim jacket - medium blue

From£119.00 £169.99

Woman with straight dark hair wearing a black cropped sweatshirt with chain detail and high-waisted red pants against a white background.

-30%

HUGODANNECEL - Sweatshirt - black

£98.00 £139.99

Black, long-sleeve dress with a fitted design, mid-calf length, side slit, and textured fabric. Worn with pointed black heels.

-50%

HUGONELLARI - Jersey dress - open miscellaneous

£100.00 £199.99

White button-up shirt with a collared neck, dropped shoulders, and long sleeves. Features a cropped design and gold button accents on cuffs.

HUGOELMA - Button-down blouse - white

£139.00

Long-sleeve black top featuring a tonal geometric pattern, made of a sleek material, paired with a light denim mini skirt.

-30%

HUGODIRALINA - Long sleeved top - open miscellaneous

£70.00 £99.99

-25%

HUGOTHE ESSENTIAL SHIRT - Button-down blouse - white

£75.00 £99.99

White blouse with black accents, featuring a collar, button-down front, and long sleeves. Smooth texture, solid color, and structured design.

-25%

HUGOETIENNE - Button-down blouse - open white

£127.00 £169.99

Cream ribbed knit sweater with a mock neck, dropped shoulders, and a small blue smiley face patch on the chest. Worn with light-colored trousers.

up to -20%

HUGOSLOGERY - Jumper - open white

From£80.00 £99.99

White and navy striped shirt with a pointed collar, long sleeves, and a curved hem. Features button closures and contrasting white cuffs.

up to -30%

HUGOEBANK - Button-down blouse - light blue/white

From£112.00 £159.99

-30%

HUGODERISSA - Sweatshirt - black

£70.00 £99.99

-30%

HUGOFATANAH - Fleece jacket - black

£140.00 £199.99

Woman with straight dark hair wearing a black short-sleeve top, silver chain necklace, and high-waisted dark jeans against a white background.

-30%

HUGODANNECY - Print T-shirt - black

£49.00 £69.99

-11%

HUGODELANOR - Basic T-shirt - white

£40.00 £44.99

Black bomber jacket with a zip closure, ribbed cuffs, and a patch on the sleeve. Worn over a white crop top and light blue baggy jeans.

-20%

HUGOFORAIA - Bomber Jacket - black one

£159.20 £199.00

-30%

HUGODINAYA - Long sleeved top - white

£56.00 £79.99

Black cropped leather biker jacket with asymmetrical zip, silver hardware, and a textured finish. Features a front pocket and wide lapels.

-30%

HUGOLARIDAS - Leather jacket - black

£273.00 £389.99

-50%

HUGOELEISA - Button-down blouse - open blue

£45.00 £89.99

Black faux fur bomber jacket with a zip front, hood, and elastic cuffs. The design features vertical stripes and is paired with light blue jeans.

New

HUGOFLORIANE - Winter jacket - black

From£289.00

Black quilted jacket with a large collar, zip closure, and textured floral pattern. Features elasticized cuffs and a slightly cropped length.

-30%

HUGOFUNNI - Light jacket - black

£168.00 £239.99

Cropped white textured jacket with a collar, front button closure, and two chest pockets, paired with black leather trousers.

-35%

HUGOANOUKA - Light jacket - white

£175.00 £269.99

-10%

HUGOSLOGIX - Jumper - off white

£108.00 £119.99

White button-up shirt with a pocket, featuring a crinkled texture and a subtle gradient fading to light gray at the hem. Long sleeves included.

-50%

HUGOELODINA - Button-down blouse - natural

£80.00 £159.99

-10%

HUGOSFABRI - Cardigan - open white

£153.00 £169.99

Brown ribbed long-sleeve top with a high neckline, paired with black shiny fitted pants, showcasing a slim silhouette and smooth texture.

-10%

HUGOSLUMY - Jumper - rust/copper

£90.00 £99.99

Black ribbed knit dress with short sleeves and a high neckline, featuring a fitted silhouette and a slightly flared hemline.

-50%

HUGOSAREPLY - Shift dress - black

£100.00 £199.99

Light blue wide-leg jeans made of denim, featuring a black drawstring and front pockets. The hems are finished and sit above black shoes.

up to -30%

HUGOGOBANA - Wide Leg - medium blue

From£91.00 £129.99

HUGODALIRIA - Long sleeved top - black

From£44.99

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