Fun, young and playful, London based brand Yumi is a go-to for soft contemporary style with vintage influences and a girly handwriting. Founded over 18 years ago in cool Camden, Yumi creates trend inspired clothes with unique twists.

The biggest catwalk trends with feminine individuality - Yumi

Printed shift and tunic dresses from Yumi are a super easy quick-fix for workwear. Team them with flat suede knee high boots and opaque black tights, finished with a tailored longline blazer. We love pretty ditsy florals on mini shifts, with volume sleeves for a sixties fashion inspired feel. Laid back jersey dresses are perfect for chilled weekends too, in bold bright prints worn with leggings and women's low-top trainersor ballet pumps.

Dedicated to creating gorgeous and wearable prints - Yumi

Relaxed silhouettes are key on catwalks this season, and blanket wrap coats from Yumi are a great way to get onboard with the look. Cosy in soft and warm fabrications, belts cinch in at the waist for a flattering shape. Pair with nautical inspired fashions for a classic look - striped navy and white a-line dresses are always a winner with ankle boots and leather shoulder bags. Perfect for work wear pieces too, look out for Yumi dresses in cute but sophisticated shapes - like shifts with unique necklines.

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