Merging the active world of sports and the creative fashion industry (with a touch of musical influence) the edit of Fenty PUMA by Rihanna for women is as high-tech and edgy as they come. Think sportswear-inspired pieces with the Princess of Cool’s boundary-pushing sensibility. These styles give sports luxe a grungy side.
Heavily influenced by Japanese street culture, the Fenty PUMA by Rihanna for women collection is dynamic, sport-driven and fearless (much like the creative director herself). Athleisure lines are reimagined with exaggerated silhouettes and extravagant proportions. Trackpants are fused with palazzo trousers for ultra-wide legs, while oversized sweatshirt dresses and football shirts are cut to ankle-grazing lengths. Give the look more of an hourglass shape by tying a hoodie casually around your waist for a feminine take on gritty style. Simple hoodies and classic bomber jackets boast unexpected designs including kimono sleeves, cropped lengths and seductive off-the-shoulder shapes. The collection of midnight tones is broken up with shiny light-reflecting materials and sheer fabrics for a hint of skin - great to layer over a cropped sports top.
With a new take on traditional sportswear, the Fenty PUMA by Rihanna for women supersized styles are beautifully bold with simple shapes and balanced by striking details. Bungee drawstrings at the waist of trousers and shorts (or even added to the hems) add versatility so you can wear them your way - but Rihanna has also added her subtle signature detail to designs in the form of a zipper puller. Contemporary, urban footwear can be shown off with a pair of culottes and a camo jacket for a fresh streetwear look.