HIGHBOY - Parka - green REM - Sweatshirt - black BOB BLEACHED - Denim jacket - light indigo BEETON - Trainers - white LOST - Jersey dress - renaissance rose TAMMY - Vest - old pink VIDA - A-line skirt - old pink LOU - Jeans Skinny Fit - heavy stone blue black HELL BLEACHED - Straight leg jeans - light indigo CRON STRETCH - Chinos - chestnut FEDORA - Blouse - aqua MARIO - Denim jacket - khaki SYD - Slim fit jeans - black JONNA OPEN TOE - Sandals - pale yellow NIGHT - Lace-up boots - black LIDIA - Sandals - pale yellow LYNNA - Ankle boots - black LIDIA - Sandals - black BEETON - Casual lace-ups - day clouds LOKE - Ankle boots - dark blue JONNA - Slip-ons - senecka rock ART HEAVY MOUTH - Print T-shirt - off white CORY - Summer dress - aqua TANGY - Boots - dark brown Chinos - coffee liqueur GINA - Shirt - off white CANDICE - Sandals - navy JONNA - Slip-ons - black JOHN - Ballet pumps - truffle brown LOMMI - High heels - black BEETON - Trainers - black ELAY - Summer dress - renaissance rose STEVE - Bomber Jacket - black Light jacket - khaki FEDORA - Blouse - bleached black COIL - Jumper - khaki ICKY - Jumper - red MARTY - Jumper - red DEMI DEVORE - Summer dress - oxblood red Light jacket - black BYRNE - Jumper - brown military Shirt - bleached burgundy BEETON - Casual lace-ups - black GÖTHBERG - Lace-ups - black COLM DEVORE - Summer dress - black CILLA - Summer dress - milk berry PAULINE - Shirt - military olive KAROLINA - Shirt - old pink CHELSEA - Trousers - off white OZZY - Ballet pumps - black AGA - Print T-shirt - dusty green DORA - Blazer - off white DURE - Summer dress - navy

We're all a little envious (okay, very envious) of the effortless cool of Swedish fashionistas, but thankfully, you can bring some of that coveted Stockholm style to your wardrobe with Whyred. By contrasting casual designs with sharp tailoring, this label dares to be different. Do you?

The Whyred way of life

Inspired by an eclectic mix of art and music, it’s no surprise that Whyred believes in blurring the boundaries between the expected and the innovative. From the bold shapes of designs that reference New Wave to the slouchy jumpers that nod to 90s grunge, the brand delivers an updated, elegant twist on iconic fashion eras (minus the dodgy haircuts). Whyred underlines every look with its signature clean silhouettes - garments like structured dresses for women and tailored trousers for men exude the nonchalant elegance that epitomises the Stockholm look. Ladies, stay on trend while looking to the past by combining cowboy-inspired chunky boots with ankle-grazing trousers and a coordinated jacket. Guys and girls, layer your long-sleeved tee underneath a piece of cosy knitwear that would make your grandmother jealous.

Power to the parka: the Whyred hero

Whyred has redefined comfortable sophistication and nowhere is this better demonstrated than with its iconic parka. No longer just the cosiest jacket around, the label has drawn inspiration from mods and the military to create an effortlessly cool take on the design. In true Whyred fashion, subvert the norm by throwing your favourite parka on over tapered jeans. Don’t be afraid to clash your colours either - mixing your navys, khakis and blacks is a great way to make a statement, because Whyred’s number one rule is that there are no rules.

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