Stockholm's streetwear is taking the world by storm, and it comes in the form of WeSC. Innovative design characterises this modern brand, which puts its emphasis on current culture and personal style. Formed in 1999, WeSC instantly gained favour with musicians, artists and influencers, who together form the We-Activists, the brand ambassadors that ensure this label stays on trend.
Street style reigns king at WeSC, and you'll always find this label at the very cutting edge of fashion. Footwear has long formed a fundamental part of the brand, and they have a firm footing in all the latest trainer trends. Streamlined designs from WeSC sit in line with this season's love for minimalist footwear, with block colour trainers that you can use to punctuate monotone outfits such as black skinny jeans, black oversized tees and wool coats. Muted tones make up the rest of the collection, with soft printed trainers making subtle statements, and running shoe styles that you can pair with everything from men's suits to women's summer dresses.
WeSC takes its cutting-edge urban style to modern day staples, from solid denim that you'll love to wear, to basic underwear that keeps the palette simple and chic. Jeans will become a wardrobe favourite to pair with everything from crop tops and blouses to men's sweatshirts and hoodies, but WeSC also puts a streetwear slant on smart casual, with pleated trousers and tailored coats. Look to layering in the winter with knitwear, scarves and hats; the brand's block colours will mix and match across your entire wardrobe. Wear yours with a down jacket in cold weather, or take it cross season with a women's trench coat.