135 items

The Theory of simplicity, redefined 

Theory has been gifting menswear with sophisticated styles, indulgent quality and ultimate comfort since 1997. With clean silhouettes and a clear-cut vision for luxurious staples, find your versatile wardrobe among the collection of tops, trousers, joggers and more.

Tailored cuts and trimmed lines

Buy anything from this coveted brand and your money goes a long way, with quality to rival the world's best tailored workwear and suits. Feel smart in an array of well-cut trousers and crisp formal shirts, or slip into a sharp blazer to transform sweaters and chinos for that 'casual Friday' office look. 

Tailoring is the name of the game, so whether it’s a pair of trousers in an athleisure style or a tapered leg hugging the ankle, all figures can feel flattered. Chino shorts are a cool option for warmer weather, and still exude a sophisticated feel, falling just above the knee.

Founded on the concept that work clothing should be ‘both stylish and comfortable; useful and sophisticated; well-made and beautiful’, Theory is the place for the wardrobe heroes. These elevated staples were created by innovators in the New York meatpacking district, so expect a refined, chic look that runs throughout the edit. 

All work and no play... is not our Theory

Quality materials like wool, cashmere and shearling are not just for smart days. Turn to the lined aviator jackets and wool-blend joggers for inspiration in your casual looks, where loose shapes cling right to flatter all areas of the body. Minimalist enthusiasts will love the round neck jumpers, cardigans and bomber jackets – designed to be layered for a toasty-warm and fashion-forward look. 

With warm browns and muted pastels, the colour palette is a modern rainbow of elegant tones. From scallop pink to army khaki, interspersed with pops of bright red and cobalt blue, there are tones to suit every taste. Patterns are rare but when they are used, simplicity reigns supreme and the prints are still tasteful and understated.

At Theory it’s quality over quantity. With knitwear lovingly made and casual wear too comfortable to take off, you’ll only need a few staples to see your wardrobe through warm weather and colder climes. Dress up or dress down as much as you like. Tailored chinos lend themselves to canvas trainers while refined suit blazers look suave when paired with a leather belt and aviator sunglasses.