Stay on Time with Swatch

Your watch is the one piece you'll wear with (absolutely) everything, so it has to be a good one. Luckily, Swatch has your needs covered. Based in Switzerland, the brand creates eternally cool and classic styles to keep you on time, up-to-date and, naturally, looking great. 

Get acquainted with the classics

Lean on Swatch's signature looks to fulfil both your practical and fashion needs. Chunky, metal designs – think timeless, chain-link straps and big faces – for effortless elegance. Choose from high-shine, silver tones or more minimalist gunmetal shades. Wear them with office outfits, but they look just as good with weekend jeans and a tee. For a more subtle style, opt for pieces with leather straps and simple faces. Take your pick from traditional brown leather in a range of tones and smooth or grained finishes. 

Throwback for retro appeal

Remember these? Maybe you rocked them in their first wave, and now old school gummy strap watches are back. Choose from designs in neutral colours or enhance the eighties vibe by going neon. Pieces with contrast hands add a splash of colour. Trust in these to bring interest to your boardroom tailoring as well as your weekend casual wear. 

The Swatch name has become synonymous with classic luxury timepieces. Since its inception nearly 40 years ago, the Swiss brand has launched offshoot lines in technologically advanced and high-fashion watches. 

When the face always fits

Sure, they look great – but Swatch watches are practical too. Keep your eyes open for pieces with multiple face details. Some give you the time in minimalist Roman numerals; others have no display markers at all. 

Day and date dials take organising your time a step further. If you're active, a chronograph dial means you always have a stopwatch to hand – literally. Water-resistant pieces also keep up with your lifestyle (and the weather). 

Elevated designs

As well as the classics, this brand designs pieces you'll wear like a favourite bracelet. Think embellished straps – we've really fallen for the gems and jewels. If you want all-out, all-day glamour, try a watch with diamantes on its face. 

Add a shot of colour with a printed watch. For ultra-feminine appeal, seek out floral prints or stripes. And why not make learning to tell the time fun for little ones with a watch with an animal face?