Sustainability has taken an exciting turn in fashion. From up and coming designers to leading brands, fashion houses are becoming more environmentally responsible and they're doing it in style. Our latest edit of sustainable denim tackles the basics, providing a range of jeans that look great and feels just as good.

Buy better with sustainable denim

Inspired by everything from heritage craftsmanship to modern manufacturing techniques, our sustainable denim edit is filled with innovative designs that you can feel good about wearing. This concept is all about finding great quality pieces that you can treasure season after season, and so timeless denim cuts such as skinny jeans and straight leg jeans are a great choice that you can keep coming back to. Your denim can underpin a variety of looks in your wardrobe, whether you wear them with knitwear and casual puffer jackets to tailored jackets and retro trainers.

Say it with sustainable denim

The sustainable denim movement is fronted by some new and exciting designers, so there are plenty of distinctive designs that'll stand out in your wardrobe. Loose cut jeans give a more relaxed feel that you can wear with heels; men can turn theirs up and pair them with monk shoes or brogues for a play on smart casual. Look to interesting washes and embroidery if you want your denim to speak volumes, and don't forget the double denim look if you want to channel the latest trends. Tuck a denim shirt into a pair of jeans to style it like a pro.