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Become your best with Speedo

Think of an iconic swimwear brand, and Speedo immediately comes to mind. With an illustrious track record that began at the Olympics in 1932, this world-famous brand consistently demonstrates that it has the ingenuity and imagination to give you swimming costumes, shorts and bikinis that will raise your sporting game.

Go for gold every time

It all began in 1910 when a young Scotsman, Alexander MacRae, moved across the globe to Australia to make his fortune. Little did he know that it would come on the back of what is now one of the world’s biggest swimwear brands, which he founded on arrival in the Antipodes. McRae produced the first non-wool swimsuit in 1928, in the silhouette-hugging racerback style which enabled swimmers to move more easily and quickly in the water. The slogan ‘Speed on in your Speedos’ was coined as a result.

Iconic sporting moments are regular entries in the brand’s history book, and they start with the 1968 Mexico Olympic Games, where 27 of 29 gold medallists donned a swimsuit made by the label. In 1970, the brand pioneered nylon and elastane pieces – still the most popular materials for swimmers half a century later.  And the most-decorated Olympian of all time, Michael Phelps, won all of his medals whilst wearing Speedo (in case you needed another reason to put your trust in its collection).

Incorporating swimming into a busy schedule is likely to aid wellbeing. Time in the pool is known to help with de-stressing, relaxing and boosting energy levels. The brand's swimwear is recognised both by professionals and enthusiasts as a factor in enhancing the swimming experience. Speed on – or take it easy – in your Speedos.

Find your place in the fashion pool

Dive into ground-breaking innovation fused with designs that steal the show. Women can choose from classic swimsuit styles, many in black with splashes of abstract prints, or opt for bright colours. Essential endurance legsuits marry trending styles and functionality perfectly, and the variety of back details will catch spectators’ eyes as you front-crawl in the fast lane.

For a more fashion-forward look, try an exposed zip, or a piece from the House of Holland collaboration, which includes 80s-inspired patterns. Cheetah print and explosive neon guarantee you can go from poolside to party just by throwing on a pair of denim shorts and a floating kaftan. A long-sleeved number with feather prints and a high leg delivers after-sundown chic when you’re on holiday.

The men’s collection offers pieces in lengths to satisfy every taste and sporting need, from classic briefs through more relaxed-fit swimming trunks to longer shorts finishing just above the knee. Whether it’s a tight fit for endurance sport, or a looser casual feel for everyday wear, there’s something for everyone. Expect colourful variations of the iconic brand logo on each style, of course.

Equip the children with reliable swimwear

We all know the score: kids can’t get enough adventure, whether they’re in the pool or the sea. They’ll be rushing to dive – or bomb, we’re sure – into the water the moment they see the swimsuits with a Star Wars™print, or trunks in different lengths with pops of bright blue and red. Swimming lessons never looked so stylish for four to 12-year-olds. 

When buying Speedo swimwear, you can be sure that sustainable materials and environmentally friendly production methods have been used to create it. The H20 Active range's innovative fabrics contain the synthetic waste by-product ECONYL– and they offer the same resilience and comfort you’d expect from any of the brand’s classic pieces.