Jordan shoes offer comfort and durability, unlike any other sneakers. They've dominated the market for more than 20 years and come with a level of exclusivity very few other brands have amassed.
Air Jordan I is based on the original Air Jordans from 1985; this is the shoe that single-handedly redefined basketball sneakers and transformed them from being mere basketball shoes to a cultural icon and played a massive role in the growth of the sneaker culture.
Not only are Jordan shoes some of the most iconic and recognisable sneakers in the world, but they're also some of the most affordable kicks you can find and are made with very high-quality materials including full-grain calfskin and premium leather uppers.
Classic Air I is the way to go for many young sneakerheads. With their versatile look you can wear them with pretty much anything including skinny jeans, tight jeans, track pants, tights, and shorts and skirts for every occasion.
The ever-growing popularity
With ties to the legend, Michael Jordan, the exclusivity of the Jordan shoe itself, and the high-quality materials, Jordans are one of the most popular basketball sneakers today and their popularity keeps increasing with every new release.
If you're looking for the most iconic Jordans to kick off with, look at the range of Air Jordan III on offer. These kicks were the first Jordans to appear with the jumping man logo, one of the most famous athletic logos in the game today. The jumping man logo has appeared on all the Jordans since its first appearance in 1988.
In 1995, the Air Jordan XI Retro Concord, known as "the grail", were released and all but caused pandemonium in the streets. These sneaks were the first in the Jordan line to use a full-length carbon fibre plate but what made them stand out the most were the leather accents found underneath the nylon upper cloth, which is where they got the name from. These kicks have been incredibly popular with entertainers, fans and players since their release and even featured in the movie Space Jam.
One of the most popular kicks in the Jordan range are the iconic Air Jordan XIV, the very same Jordan shoes that MJ wore in his last Chicago Bulls game back in 1998. With just 5.2 seconds left on the clock, MJ hit a jump shot to give the team a one-point lead that eventually had them winning the season. The red streaks on the design were inspired by his Ferrari 550 Maranello.
When wearing Jordan shoes
If you're still matching shirts and shoes, get out of the way, man. These sneaks go best with complemented colours. If you're kicking it with a pair of white and red Jordan III's, throw on a pair of blue jeans with a grey button-down shirt to give them the right look.
Take your jeans and trade them in for a pair of trousers or tailored suit pants and throw on a pair of Jordans to round off the look. Get yourself some patterned pants to go with the more textured kicks in the range.
If you're heading courtside to watch your team play, why not get a pair of kicks in the same colours and show some support, huh?