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Give your casual wear designer credentials at a fraction of the usual price with the Pepe Jeans sale. Since its transition from a small stall on Portobello Road in 1973 to a high-street tour de force, this fashion brand has consistently taken trends in its stride.

Pepe Jeans sale: day-to-day dressing

This label makes contemporary looks its own with fresh designs and finishes (while retaining the same West London chic, of course). Ladies, it’s time to update your denim collection with the Pepe Jeans outlet. Look out for skirts fashioned from the hard-wearing blue fabric in A-line shapes with button-through fastenings and mini or midi lengths. A wrap-around design walks the line between smart and casual. Team with a roll-neck jumper and knee-high boots for a contemporary nod to the 60s. Gentlemen, go bold in urban-inspired graphic prints. Tees toting the brand’s logo are ideal for layering under checked shirts and throwing on with distressed jeans when you’re off duty. And for the kids? Take tiny wardrobes back to the 70s with indigo denim pieces, mod-style parkas and cotton shift dresses.

The Pepe Jeans sale: amp up your accessories

Channel West London cool from head to toe with accessories from the sale by Pepe Jeans. Heading into grey mornings and dark nights? Keep your spirits up with snug knitted snoods and beanie hats. In pastels and monochrome shades, they’re perfect for softening leather jackets. Bags from the Pepe Jeans outlet come in sumptuous fabrics like suede, with or without embellishment. Ladies, choose a structured, super-roomy tote for the office, then switch for a slouchy bucket bag at the weekend. Trainers for the whole family come in canvas, leather or metallic finishes. Choose a pair in a luxe material to nudge your look into smarter territory and add a bomber jacket to nail the athleisure trend.

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