Frame Denim has become the go-to jeans makers for East London style mavens and Hollywood A-listers alike. While that might sound an exclusive club, the entrance fee is a bargain with our Frame Denim sale.

Classical roots with our Frame Denim sale

Despite being newcomers on the scene, the designers behind this sale by Frame Denim clearly know their stuff when it comes to jeans. The reduced 5-pocket design and traditional steel fly button stick with a formula that’s been successful since jeans were invented. There is a broad spectrum of washes to choose from ranging from true and baby blues to charcoals and blacks. Add some Clarks desert boots and a bomber jacket to channel time-honoured Americana vibes. The brand applies its cotton-weaving skills to other clothing too; look out for soft jumpers and hoodies in simple marl.

Radical reinvention in our Frame Denim sale

This label brings a healthy dose of experimentation to its design process. Opt for a pair of jeans from our Frame Denim sales with an innovative side slit or try a high-cropped, bootcut shape - an all-attitude look, especially when paired with chunky flatforms. Styles with unfinished or frayed hems take their cue from our current obsession with that unpolished, authentic aesthetic. Jeans with artful tears certainly aren’t a rip-off with the special offers in our sale by Frame Denim. Don't miss tops that blend modern style with old-fashioned rococo ruffles and peplum frills.

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