The humble flip flop gets a makeover courtesy of biomechanics in the FitFlop sale. Treat yourself to muscle-activating footwear that looks as great as it feels.

Science meets style in the FitFlop sale

The FitFlop phenomenon began in 2007 when Marcia Kilgore grew tired of uncomfortable shoes. With the help of biomechanics experts, she founded her brand to create a new line of footwear with next-level comfort built right into the footbed. The patented micro wobble board technology is designed to use your leg muscles, reducing stress on your foot at the same time. While the original concept was applied to flip flops, you’ll find multiple shoe styles in the sale from FitFlop. Use this chance to replace your old ankle boots with supportive, chic designs that look great with skinny jeans and work-ready shift dresses alike. Find casual sandals in sleek neutral tones or metallic prints to take you from beachfront to bistro with ease.

FitFlop sale shoes go the extra mile

Prepare for sunny holidays with footwear that can stand up to long walks on the beach. With reduced FitFlop prices, you’ll have more left in your pocket for swimwear to match. Cold weather calls for keeping cosy, so you may want to snap up a pair of fur-lined mukluks to brave the slush. The attention to detail also extends to the materials used. Expect touchable textiles, sumptuous leathers and lightweight suedes for affordable luxury. Treat your feet to cushy footwear that goes the distance from the sale from FitFlop.

You might also like: