This maternity and childrenswear brand was launched when five mothers came together to offer comfort to pregnant women and babies. The bellybutton sale is a great opportunity to discover the label.

Easy-going style for expectant mothers with the bellybutton sale

Every pregnant woman knows that the number-one priority during this precious time is comfort - but that doesn’t mean sacrificing style. Reduced bellybutton pieces effortlessly combine the two at affordable prices, using soft and flexible materials to create pieces that are versatile and easy to wear. Feminine shades, flattering cuts and thoughtful details mean they look as good as they feel. Trousers have high waistbands and built-in panels to accommodate growing bellies, while coats are belted above the bump to create a streamlined silhouette. Team with knee-high riding boots or metallic trainers to complete the outfit.

Treat baby to the best with the bellybutton sale

Keep your little cherub cool, comfortable and happy all day - and all night - with the super-soft pieces from the bellybutton outlet. Many of these cut-price tops, sleepsuits, jumpers and cardigans are made from 100% cotton to provide a treat for delicate skin, and have poppers for easy changing. Sweet cartoons and animal motifs make reduced bellybutton pieces a joy to both wear and look at, and they’re machine washable for convenience, too. Pack some extra clothes in your baby-changing bag for hassle-free afternoons out at the café or the park with friends.

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