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You’ve heard of VIPs, now meet the VIGs (that’s Very Important Gowns). A dress from the Adrianna Papell sale deserves a place of honour on that upcoming guest list. Call off the search, your (purse-friendly) date for the dance floor is right here, thanks to this NYC-based brand.

The Adrianna Papell sale: gowns, glorious gowns

Prepare yourself, because dresses from the Adrianna Papell outlet are designed to be the centre of attention. Pick from classic and contemporary cuts in maxi, midi or mini lengths for just a fraction of the usual price. At the office party, opt for a demure design with a not-so-secret fierce side (we’re talking luscious textures and oversized prints). Keep accessories to a minimum with pointed flats and a pastel clutch to let your dress shine. Go all-out glamour at that family wedding in a floor-sweeping gown that demands the limelight. Wear with simple stud earrings and open-toe heels to balance the decadent look, or amp it up even more with a colourful fascinator.

The Adrianna Papell sale: glamour to the max

Maximum style with minimum effort? You need a maxi dress from the Adrianna Papell outlet. Every attention has been paid to the finer details, so while you'll look like a million bucks, these outfits are effortless to wear. Channel the Roaring 20s with an Art Deco-influenced embellished gown. Bring the look up to date with velvet heels in a bright jewel hue. Alternatively, toughen things up with a cropped leather jacket. When it comes to keeping bridesmaids coordinated and content with their ensembles, gowns from the sale by Adrianna Papell with cinched waists and full skirts in luxurious fabrics are a timeless choice. For a folky theme, match with flowing hair and a flower crown.

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