Bows, ribbons, sparkles, satin. Lana del Rey, Bridgerton, Barbie. The once true staples and symbols of coquette-core, have been (gently) pushed aside to pave the way for something else. Cue our Zalando exclusive New Balance coquette collection — where our special 530s, 1906s and 9060s show how the charming trend is back and better in 2025.
The coquette aesthetic is nothing new, but how it’s evolving most certainly is. From gym coquette (hello Sporty Spice!) to bloke-quette, farmer’s daughter, and even a slightly ‘darker’, moodier feel, coquette-core isn’t just the hyper-feminine pink bow cliché anymore. It’s a behaviour, a mindset and a fiery spark that brings a cheeky charm into the everyday. Cool but cute. Naughty but nice. You get the vibe.
It’s time to find out which of our five sneakers is most you. Don’t worry, there’s a healthy dose of feminine flair and sassy style sprinkled in each one because this year’s coquette girl might look cute, but you don’t want to mess with her. Sound like you?