Boho chic is back

Boho chic is backFashion’s dreamiest style explained

In this episode of UNPACKED, we dive into the return of boho chic so you have all the context you need to float away with fashion’s dreamiest style.

By Heather Snowden

27 January 2025 · 1 min read

Boho chic is back, and we could not be more ready for it. From Sienna Miller and the Olsen twins to Kate Moss and Rachel Zoe, the ’00s boho mood board is crowned by queens with looks so iconic they set the blueprint for the next era of Y2K dressing — an era that couldn’t be further away from the cybercore styles that have dominated the style scene for so long.

The boho look is all about effortless, floaty cool. It’s imbibed with the carefree, free-love attitude of the ’60s and ’70s, with a side of showbiz diva. Think long dresses, bubble skirts, embellished headpieces, big disc belts, big bags, big sunglasses (yes, all year round) and boots (yes, even in the summer). It’s the vibe you’ll take to festivals, to the park, to the beach, and maybe even to the club, depending on how you style it.

In this episode of UNPACKED, we enlist the help of trend expert Penélope Silva Miranda aka @documoda to break down boho’s key style codes. She’ll talk us through legendary ’00s moments; the fashion houses handling today’s revival the best — name-checking trend leaders like Chemena Kamali at Chloé plus the SS25 collections from Saint Laurent, Dries van Noten, and Isabel Marant; and generally just get us hyped for the return of fashion’s dreamiest style.