Similar to the quick African antelope from which they derive their name, Reebok trainers have become synonymous with speed, agility and precision. This mainstay sports brand strives to provide optimal functionality and ultimate comfort by creating sports gear that provides the perfect mixture of flexibility and stability. Celebrated for its ability to maximize performance, Reebok has become a coveted sports apparel brand for beginners and professional athletes alike. Steeped in sports tradition, some of the greatest athletes of our time have worn sports shoes and sports clothing by Reebok . From Footballers to Olympians, this has been the sports brand of choice for the pros for decades. Reebok got its start in 1895 under the name J.W. Foster and Sons. In 1958 the two grandsons of the original founders founded a joint venture and the label as we know it was born.
Reebok has not only been a leading athletic shoe manufacturer but has also been a trailblazer in the sports arena. In the early 1980s instead of focusing solely on male athletes, like so many other major brands, the label turned its attention to an often overlooked audience - women. In the 1980s women were embracing a hot new fitness craze called aerobic dance or more commonly known as just aerobics. Reebok saw this new exercise fad as a perfect opportunity to reach this largely untapped target market and designed its 'Freestyle' shoe specifically for this newly energized group. Not only were these women's trainers by Reebok whole heartedly embraced but the trend of wearing men and women's sports shoes as casual street wear also emerge, transforming this brand into an industry leader. The Reebok range has now expanded to include not only shoes but also sports clothing and accessories. The clothing line is colourful, functional and diverse and encompasses the fun loving spirit that has come to define the Reebok brand.
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