When it comes to children's footwear, the latest collection from Primigi offers the perfect blend of high-quality comfort and style they'll love to wear.

Italian quality meets fun fresh style with Primigi

Comfort is paramount in the world of kids' shoes, that's why Italian brand Primigi has long been our go-to source for premium quality footwear durable enough to withstand the most active boys and girls. The comfortable shoes from Primigi range from adorable baby trainers and velcro flats to sandals, pretty ballet pumps and slick sneakers for boys and girls up to 10 years of age.

Lift their favourite looks with Primigi

At the heart of the Primigi brand is an adventurous spirit that uses colour, detail, texture and print to make each design distinct, allowing every child's personality to be uniquely expressed. Choose a pair of boots or velcro-strapped ballet pumps in pastel pink from this line of Primigi children's shoes, for a versatile investment any girl will love. For boys, go for chunky trainers with bold athletic stripes or a pair of walking sandals featuring pops of neon for a eye-catching shoe they can wear with anything.

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