Feel (and look) a million dollars in Pour Moi lingerie and swimwear
Pour Moi produces feminine, luxury lingerie and swimwear designed to make you look incredible and feel confident and beautiful. Find gorgeous lacy bras and silky-soft knickers alongside beach-ready bikinis and supportive swimming costumes in this fabulous range.
Update your underwear with elegant bras
Since its humble beginnings in 2005, Pour Moi has worked hard to perfect the designs of its comfortable, practical bras so that they look and feel great. Features to enhance the wearability of these products include shoulder-cushioning wide straps, mould-to-your-shape mesh material and three-section cups to lift, support and shape.
Styles such as the St Tropez have straps that sit slightly closer to your neck, so they stay better in place, while T-shirt bras like the Definitions Plunge Bra provide a smooth finish – ideal for wearing with tighter tops. Pour Moi's lacy longline bras, or bralettes, are underwired for a defined look – wear one under a sheer top for a nightclub-ready outfit.
Barely-there panties and supportive briefs to make you feel sublime
Knickers from the brand take in colourful greens, reds and pinks as well as more traditional black, white and neutral shades. Ultra-lacy panties embellished with neat central bows sit alongside high-waisted briefs that provide extra support around the stomach. Strapped pairs feature bands jutting out from the top, hugging your hips in a criss-cross or stripy pattern.
If you're after some underwear to pair with a figure-hugging skirt, opt for a skimpier thong for a discreet look. Shapewear pieces have high rises and a high elastane content for a smoothing effect – wear these knickers under lightweight party dresses or skinny jeans. You can pair many of these styles with the matching bras for a coordinated finish.
The company prides itself on creating supportive, comfortable bras in cup size DD and above. Our favourites include the Amour, which is triple lined for extra support, and the Rebel Padded Plunge which features a low-set underwire – perfect for combining with low-cut tops.
Pretty vests, camisoles and nightwear to fit your style
In the collection's vests and camisoles selection, find all-in-one bodysuits in either plain styles or embellished with pretty lace, rhinestones and ultra-sheer sections. Some of these undergarments have removable straps for versatility – ideal for if you're wearing them with halterneck or strapless dresses. For a coordinated look, combine corset styles with suspender belts from the range.
Wow-factor pieces in black and statement-making red come with handy back closures; some styles feature removable stocking straps so you can mix and match or wear them on their own. Glamourous nighties are also covered in the Pour Moi range – lace cups combine with adjustable straps and super-soft skirts for all-night comfort.
Despite the French name, Pour Moi is a British brand through-and-through. It started out in a tiny office in Macclesfield, Cheshire, in 2005, launching its first collection at a lingerie exhibition in Harrogate, North Yorkshire. The company is now headquartered in the Sussex seaside town of Brighton.
Hit the pool or beach in confidence-boosting swimwear
The Pour Moi swimsuit range combines modern prints with discreet support including polyester linings and curve-flattering underwires. While some styles follow clothing sizes, others are available in bra sizes to help you find the right fit. Find bikinis in bright shades or sleek black. Look out for patterns and textures too, like polka dots, ditzy prints and ruffles that frame your décolleté.
On bikini bottoms, side ties on briefs add a feminine touch while control styles contribute to a smoother silhouette. Swimming costumes feature frills and floral prints as well as body-sculpting panels for a streamlined feel on the sun lounger and in the water. On holiday, pair a plain-black one-piece with a floral sarong, a wide-brimmed hat and some espadrille wedges for a look that takes you from poolside to bar.