With prettily ruffled denim dresses and tough girl jeans and dungarees this Pinko Jean edit has a style for everyday and anywhere. Denim has never been seen in such a flighty and feminine mood.

A life in contemporary denim with Pinko Jean

Pinko Jean, founded in the 1980's by Pietro Negra and Cristina Rubini, has a distinctive Italian spirit with creations that take denim worlds away from just jeans. Its designs never fail to be original and sophisticated but are always easy to wear. Afternoons at the beach or summer festivals are addressed with mini denim shorts. Their distressing gives a tough edge that's perfect worn with flat sandals and stretchy crop tops or an oversized boyfriend T-Shirt. If you've chosen the tee, half-tuck it in to show off the shorts' distressing and frayed selvedges.

Pinko Jean - denim style for every occasion

If you thought the denim dress would never be smart enough for cocktails or wedding receptions then Pinko Jean opens your eyes to seeing denim in a whole new light. Pale shift dresses have enough elegance in their cut and sequin applique to overlook the fringed and frayed edges. With bright pink pumps and clutch bags and some colourful statement jewellery, these dresses are certainly polished enough for afternoon receptions. And, of course, Pinko Jean does classic jeans so well, ankle-grazing hemlines are judged to perfect proportions while slim fit cuts follow the body's movement. These jeans just need to be partnered with some heeled sandals and a loose silk blouse and they're dressy enough for evening dates in town.

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