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Make your personality pop with Paul Smith

Never one to follow the crowd, Paul Smith delivers fresh, fierce designs season after season. Love a bright colour? Can't get enough of a head-turning print? This one's for you. From tailoring to trainers, the fashion house injects its quirky signature style into smart and casual wear. 

Try a little tailoring

Tailoring with a twist? Look no further. The British designer brings new hues to the classic two-piece suit. Choose from jewel-inspired shades that add luxe appeal whether you're headed to the boardroom or a family wedding. This palette extends to chinos, so you can wear your new favourite colour on a weekend too. 

Get a distinction in smart dressing with military-esque designs. Think double-breasted coats with shoulder tabs and polished buttons. If it's a simple shirt you're after, Smith updates the classic button-up with colour-pop trims and oversized prints. Simplify things with a pair of black jeans for a casual affair or slim-fit trousers for an occasion. 

For something a little Brit different, turn to Paul Smith. The British designer has been creating high-fashion pieces with personality since the 1970s. Today, each style carries on his fun-filled approach to dressing.

Keep things casual

Paul Smith brings catwalk to casual with slouchy fits and unique details. Layer up with knits that pop in rainbow-bright shades (or with rainbow prints – because, why not?). Look to crew-neck T-shirts to build up your basics. The designer brings luxe flair to staples with signature, out-there prints. If you're all about comfort, keep your eyes peeled for sports-led styles like leggings and sweatshirts, all given the designer treatment in animal and big bloom prints. 

Prints that POP

This range makes one thing very clear: Paul Smith prints demand attention. The designer lifts even the most basic pieces – we're looking at you, crew neck knits – out of the ordinary with a less-than-basic colour palette or print. Cast your eye over the latest looks for rainbow patterns – they run right through the range, from accessories to shirts and shoes. 

Even standard prints are made unusual with loud colours or oversized designs. Florals are everywhere in statement, large placement prints. The designer uses petal power to bring something new to his menswear. Meanwhile, animal prints add a rock edge to everything from midi skirts to work shirts. Tuck in a lightweight cream knit to a pleated skirt for a sophisticated – yet statement – transitional ensemble. 

Hotchpotch prints put your artistic streak front and centre. These mashup patterns come together to create completely unique pieces. The only way to wear these dresses is loud and proud, but they pair well with simple white trainers. Or, try a T-shirt and pull the look together with double denim.

Accentuate with accessories

When you just want a subtle hit of something different, turn to Paul Smith accessories. Finish off your bag with a keyring in a quirky shape – we're talking animals, dinosaurs and possibly even the odd robot. Cufflinks follow suit and are the perfect way to add some personality to your tailoring when your wardrobe has to be well-behaved.

When it comes to bags, watch out for designs with the brand's signature prints. Crossbody bags are back and Paul Smith makes them pop with graphic, almost graffiti-esque prints. Smarter styles like structured totes are given the designer's touch with contrast edging. 

With shoes to match, you can make your ensemble pop from head to toe. Kitten heels bring a little bright to the boardroom with bold embellishments. For a biker look, reach for a pair of boots with polished buckles. Or, opt for a chunky-soled trainer in a colour-blocked design.