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Founded in 1949, Onitsuka Tiger blends its Japanese athletic heritage with contemporary style. The classic slim-fit trainer was made popular in the 60s and is now seeing a serious resurgence in the streetwear scene.

The iconic Onitsuka Tiger Mexico 66 - five decades of pure style

Onitsuka Tiger is basically synonymous with the beautifully crafted Mexico 66. This signature shoe was born in 1966 and made its official debut at the 1968 Olympic Games pre-trials in Mexico. Classic stripes, a comfy slim fit and leather detailing all give the Mexico 66 its iconic status. When you want to channel your inner Parisian woman (and who doesn’t?), these classic sneakers look chic with a high-waist midi skirt, dainty watch and oversized jumper. And when you’re all about that 90s grunge vibe, Mexico 66s look ace with a crop top, cuffed acid-wash jeans and a flannel shirt wrapped casually around your waist.

Modern sports luxe with Onitsuka Tiger

Before its trainers became a major fashion statement, Onitsuka Tiger was known for making strictly performance shoes. Now, the brand's suede and metallic designs are the perfect way to ride the sports-luxe wave. For a street-style outfit worthy of an Instagram post, ditch the heels and instead opt for a pair of comfy trainers, a brightly coloured skirt, silky patterned blouse and an always-cool classic bomber jacket. And since these kicks are unisex (woo hoo), you can share with your other half. Guys - team Onitsuka Tiger low-tops with cuffed slim-fit jeans and a crisp button down, layered under a knit sweater.

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