Mixing up contemporary and retro trainer styles, ohw? creates a fresh look with simple and unfussy shapes. Sporty designs come in lightweight and breathable materials, alongside luxurious leathers and suede. Such shoes are better taken out for dinner than worn out hitting the gym - like most of us.
Fans of sporty footwear are certainly in the right place. This edit of men’s shoes from new kid on the block ohw? (pronounced ‘who’) is full of athleisure styles with accents of the brand’s individuality. Although it’s been around for under a decade, ohw? has already become a firm favourite in shoe cupboards across the globe - hardly surprising seeing as the British label came from the minds of two friends who share over 40 years’ experience in the world of footwear. The company’s ethos is to provide modern designs made with the quality of traditional craftsmanship for shoes with plenty of soul (and sole). Bold shapes feature statement thick white or tonal bases, giving them an urban edge. Team these trainers with cargo pants and a daysack to master effortless sports luxe styling.
This range of ohw? embodies the label’s hybrid sports aesthetic featuring understated design with clean-cut shapes and uncluttered styles. From premium nubuck and suede, to full-grain leather and perforated high-tech fabrics, these shoes balance luxury with modernity and tradition. Each trainer has subtle details seen only in classic shoemaking, such as hand stitching and size-marker notches on the uppers. To showcase the authenticity and passion of the brand, every pair is signed by the person in the ohw? factory completing the final quality check - so your feet are in good hands. With such attention to detail, these trainers aren’t just for off-duty looks. Wear them with tailored trousers and a dinner jacket for office wear with a creative twist.