O’Neill is that rare creature: a brand that pays as much attention to functionality as it does to style. As the number one sartorial choice for surfers since forever (or 1952), the label's distinctive sporty aesthetic has been finding its way into style blogs for years.

Dressed-up surf luxe with O’Neill

It doesn't get much more laid-back than surfer-wear laid-back. Created in San Francisco in the 50s, the O’Neill aesthetic is as equally beloved by beach dwellers and urbanites. Its popularity proves that you don't necessarily need to be soaking up the Golden State's rays to capture a bit of California cool in your outfit. Go classic by pairing the label's beach shorts with some white trainers. Alternatively, dress up your O’Neill designs to tap into a surf-luxe look. For a beach-queen-in-the-city aesthetic, pair a bikini top with sharply tailored and cuffed trousers, a faux-fur coat and high-tops. O'Neill isn't just about the warmer months either. Look out for the label's warm hooded coats with soft and cosy trims - perfect for hitting the slopes in style.

Stay active with O’Neill

O’Neill strikes the ideal athleisure balance between sporty and stylish. Hybrid shorts are perfect both for taking a dip in the pool and an après-swim stroll along the boulevard. Sleek bikini tops can double up as a bra worn underneath a backless dress And, just like surfing itself, beach style is a year-round thing. So layer up with the label's cosy hoodies and warm jackets to chase the relaxed Cali vibes in any weather.

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