Nuur creates understated designs with urban appeal. Soft materials in a pristine palette of versatile shades are crafted into flattering silhouettes for a refined look. The young Italian label combines elegant simplicity with contemporary cuts and quirky accents, and it looks set to take the fashion world by (laid-back) storm.
Sleek silhouettes and sharp cuts lend Nuur knitwear a touch of magic that will instantly transform you into the most stylish person in the room - with all the effort of pulling on a top. Everyone knows that good tailoring is universally flattering (even on those of us with less-than-razor-sharp abs). Try out a preppy 50s look by wearing a Nuur sweatshirt with thick-rimmed glasses, a crisp white shirt and some chinos. Finish with a pair of smart brogues featuring perforated detailing. Then have a slice of cake with your coffee, because you’ve earned it.
As well as the core Nuur offering of beautifully understated designs, look out for pieces featuring quirky prints and subtle details. Pair an alpine-inspired jumper with some artfully distressed skinny jeans and high-top trainers for an off-duty indie aesthetic. Alternatively, embrace your inner dandy by slipping into a long-sleeved top, smartly tailored trousers and a pair of rich leather slip-on shoes - a Negroni in the square is optional, but highly encouraged. Soft natural fabrics mean these pieces are built to last, and keep you feeling cosy all day (and night).
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