Nuur creates understated designs with urban appeal. Soft materials in a pristine palette of versatile shades are crafted into flattering silhouettes for a refined look. The young Italian label combines elegant simplicity with contemporary cuts and quirky accents, and it looks set to take the fashion world by (laid-back) storm.

Expect impeccable tailoring and flattering silhouettes from Nuur

Sleek silhouettes and sharp cuts lend Nuur knitwear a touch of magic that will instantly transform you into the most stylish person in the room - with all the effort of pulling on a top. Everyone knows that good tailoring is universally flattering (even on those of us with less-than-razor-sharp abs). Try out a preppy 50s look by wearing a Nuur sweatshirt with thick-rimmed glasses, a crisp white shirt and some chinos. Finish with a pair of smart brogues featuring perforated detailing. Then have a slice of cake with your coffee, because you’ve earned it.

Embrace a contemporary aesthetic with Nuur

As well as the core Nuur offering of beautifully understated designs, look out for pieces featuring quirky prints and subtle details. Pair an alpine-inspired jumper with some artfully distressed skinny jeans and high-top trainers for an off-duty indie aesthetic. Alternatively, embrace your inner dandy by slipping into a long-sleeved top, smartly tailored trousers and a pair of rich leather slip-on shoes - a Negroni in the square is optional, but highly encouraged. Soft natural fabrics mean these pieces are built to last, and keep you feeling cosy all day (and night).

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