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Name it is the childrenswear branch of European fashion giant Bestseller, driven by a fun aesthetic that offers superior quality and practical design.

Update their wardrobes with Name it

With Only, Vila and Vero Moda, amoung others, as sister brands, Name it adapts the Scandinavian group's trend-driven ethos to the world of kids' clothing. Established in 1996, Name it kids' clothing focuses on versatility and durability to withstand the wear and tear of active kids of all ages. From patterned sweaters and printed summer dresses to comfy tracksuit bottoms and jersey dresses with adjustable waistbands, this Name it edit touches on every occasion with a unique balance of colour, print and chic Scandinavian edge.

Refresh their staples in quality with Name it

Get the foundations right with Name it kids' underwear and nightwear. This collection is underlined by sporty stripes, subtle polka dots and soft pastel hues in wearable separates like vests, shorts and slips in lightweight breathable materials. We love how Name it kids' shirts and tops play with colour and detail without straying too far from the label's minimal vibe. Look for Name it sweatshirts and long-sleeved tops in vintage motifs to dress up jeans and trousers with some classic style.

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