Give kids' wardrobes a playful kick with pieces from Moschino. The irreverent Italian brand has reimagined its hallmark dramatic look for little ones, so expect bright colours, cheeky slogans and bold logos.

Discover cheery designs from Moschino

Under the creative direction of Jeremy Scott, the Moschino aesthetic has become more maximalist than ever. The Italian label's playful attitude towards design transfers perfectly into its childrenswear collection, which features larger-than-life patterns, bold contrasting detailing and eye-catching colour-blocking. More stripped-back designs in neutral shades and simple shapes still make an impact with the instantly recognisable teddy bear motif displayed across the chest. Tone down the label's vibrant tops with black jeans and black boots, or jazz them up for parties with coordinating skirts for girls and coloured denim for boys.

Moschino children's clothes: playful in prints

Italian style is full of a sense of fun, which makes Moschino pieces smart picks for kids. Bold prints - ranging from classics like stripes and checks to offbeat abstract designs - lend a flamboyant edge to these designs. Day dresses and skirts will liven up little girls' wardrobes with cute cartoon motifs and the Moschino logo in contrasting hues, while boys will love wearing the label's urban-inspired bomber jackets and utilitarian cargo shorts. When they're heading out for the day, hand them their favourite bag and a pair of Moschino's smart leather trainers. Wearing features like chunky fastenings and unconventional decorative detailing on their soles, they'll be the envy of their friends.

You might also like: