Quintessentially British style from a Scandinavian designer? If you can’t picture that, just have a look over this collection from Swedish label Morris. National heritage and intercultural exchange define this bold and luxurious collection.

Achieve heritage-inspired style with Morris

The Morris logo, standing alone or accompanied by a bespoke coat of arms, badge or Union Jack, adds instant heritage style to these sweaters and polo shirts. Look for bold contrasts with black typeface standing out against white, cream or grey base colours, or go for the reverse with light on dark. Logo hoodies bring some college track-star swagger to a look when paired with high-tops and sports shorts. A Morris logo polo shirt adds sports luxe appeal to jeans and loafers, or can be dressed down with tracksuit bottoms and trainers on low-key days. Muscle fits feature across the collection (that gym time wasn’t for nothing) - the tops are well paired with slim-fitting cotton trousers.

Hidden credentials with Morris

The Morris branding takes a back seat with the high-energy floral-print shirts in this collection. Tropical greens, pinks and oranges define the colouring, with patterning a little more delicate than your typical Hawaiian shirt. This is a real statement piece, so match with plain chinos and plimsolls to avoid an unwanted power struggle in your outfit. Details such as subtle ribbing at the neckline and cuffs, 100% cotton materials and flattering, curved hemlines reveal careful craftsmanship and a commitment to excellence. Bomber-style jackets - a hot favourite this season - with contrast silver zippers and a brown leather toggle strike a line between urban and rural refinement. Notice the discreet Morris crest adorning the chest of plain, mono-colour pieces.

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