Iconic Brit brand Merc embodies heritage mod style and youth culture. Founded in the late 1960's on London's famous Carnaby Street, Merc has evolved and grown to follow the trends of music and fashion, all whilst staying true to its indie roots.
During the sixties there was a huge explosion of creative, young bands onto the scene, like the Beatles, and with them came a groundbreaking fashion scene, and the Carnaby Street area at the forefront. Giving power to young people, Merc made casual wear cool, with tees, soft jackets and new cuts of jeans. Mod style was all about sporty influences, with hints of smarter detailing and lots of darker colours like navy, burgundy or dark checks.
Men's checked shirts are a must have for the Merc mod look. Wear with skinny fit jeans and button your shirt all the way to the top, finishing with low top trainers. For a more laid back take on the style, wear polo neck tops, with details like contrast colour sleeves or tiping on collars and sleeve hems. Logo sweats and hoodies with British flags retro graphics give your down time looks the same sense of sixties vintage cool.