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Pure luxury and comfort

What's so special about cashmere?

Why invest in cashmere? Where do we begin. Apart from being irresistibly cosy, this luxury fabric is incomparably soft, light and around three times warmer than sheep’s wool. We have the cashmere goat to thank for that. They live at staggering heights of well over 4,000 metres. To endure such extreme environments means they have adapted to grow a special underdown to withstand temperatures of up to - 40°C. During shearing, only the finest downy tufts are sought after which gives cashmere it's distinct and super soft texture.

Key styles: warm for winter

When temperatures drop we turn to cosy knitwear to see us through the colder months. But, nothing beats pure cashmere for staying warm. Unlike synthetic mixes, natural mixes of wool and cashmere hold in body heat more effectively and allow your skin to breathe. Don’t dismiss cashmere blends as an affordable alternative to staying snuggly.

Cashmere pieces we love

Cashmere experts

The ultimate care guide


How to care for cashmere

Simple steps so you can get snuggly ASAP.


We suggest washing your cashmere after every fourth wear. It is always a good idea to handwash if you have the opportunity. Alternatively, a normal wool cycle on the washing machine is perfect. Just make sure you wash at no higher than 30°C with a specific wool-detergent (without conditioner). To finish, give it a short rinse, so that the piece does not come out of the machine too wet and heavy.


The best way to dry freshly washed cashmere is to first use a cold tumble cycle for 15 minutes and then to lay (not hang) the garment to air dry on a drying rack, ideally on top of a towel to avoid the garment from becoming out of shape. You can also lay your damp cashmere on top of a towel and roll it slowly to get rid of the excess water; then leave it out to air dry flat on a drying rack.


Pilling (tiny knots) is not a sign of inferior quality, but comes about quite naturally from loose wool fibres and friction. Flat knitwear is easy to care for with an electric or handheld depiller. For cardigans and jumpers in cable-knit or rib patterns, a special cashmere comb is better. Over time pilling should occur less as the loose fibres gradually disappear.


To ensure the fine cashmere fibres don't stand up again after washing and drying, you can steam the garment with an iron. Take care to only steam and not directly touch the garment directly. This is also a good technique for the occasional refresh. You can also use a regular iron set to the lowest setting, and iron your cashmere under a damp towel to protect it from direct heat.


Once freshly-washed and well-dried, cashmere pieces are best stored in a dry, dark place. For protection against moths, use lavender or cedar wood (e.g. in scent bags). Under no circumstances should you put your cashmere wear on hangers, as the fine pieces can easily lose their shape.