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Finnish kidswear label Mainio takes inspiration from streetwear style and everyday adventures to create vibrant clothing. Comic-inspired prints, bright colours and eye-catching monochrome designs add lots of playful vibes to these pieces, which are typically made from soft organic cotton. Fun-filled childrenswear has never looked so good.

Playful style for little monsters by Mainio

Launched in 2013, Mainio Clothing Oy prides itself on creating comfortable everyday pieces for children. Its organic cotton clothes are really striking, with fun designs dominating each edit. They're also soft and comfortable, so kids can play all day - and they're easy to pop in the wash afterwards. The label uses bright colours, cartoonish graphics and geometric prints to encourage children to feel like the heroes in their own stories. Colourful leggings and tracksuit bottoms are a stretchy alternative to jeans, helping to make trips to the playground a lot more active. Flip the usual trousers and T-shirt look on its head by slipping on a denim shirt with their printed bottoms. A pair of colourful beach shoes finishes the outfit.

Mainio: colourful, eclectic and a little bit wild

Doodle designs and animal prints dominate the Mainio Clothing Oy collection. Its monochrome pieces are great for getting little ones started young with the Scandinavian fashion trend. Girls can transcend the pretty-in-pink look with a black and white Mainio dress paired with some bright patent sandals and a matching hair accessory. For little boys, black and white jogging bottoms looks great with a plain white T-shirt layered with a checked shirt in a vivid tone on top. Just add trainers and your little hero will be ready to rock.

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