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Lost Ink Plus not only celebrates eclectic British style, but also women with curvaceous figures (hurrah!). Feminine, preppy designs and flattering cuts come together to make up this London brand's selection, all designed to make you love and flaunt your shape.

Love your curves with Lost Ink Plus

With floaty, embellished styles as well as sleek, simple pieces, Lost Ink Plus encourages a playful mix-and-match approach to styling. Add an urban edge to a heritage look by slipping a faux leather jacket over a lace dress. Or if you're looking for a new work ensemble, try pairing a ladylike blouse (a Lost Ink Plus speciality) with some high-waisted trousers in a dark shade. The label’s coats make chilly days - and let’s face it, we get a lot of them - worth the extra layers, as their muted hues and waist-cinching tie belts create sophisticated silhouettes. Accessorise with an on-trend cross-body bag with a metallic strap.

Lost Ink Plus: ultra-feminine fashion

Lost Ink Plus prides itself on its luxurious choice of fabrics and keen attention to detail. Figure-hugging designs are made from thick materials to skim over your silhouette. We love the lace panels, discreet bows and other touches of feminine detailing which adorn many pieces in the Lost Ink Plus collection. Embrace some Brit eclecticism and offset a shirt-and-jumper combination with a pair of leather trousers.

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