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Wear your fandom on your chest with LOGOSHIRT. The label draws upon knowing irony and geek-chic obsession to create clothing that taps directly into the zeitgeist. Whether you're into superheroes, space operas or pop culture in-jokes, these conversation-starting tops are a casual-wear must-have. Nerdcore has never looked so cool.
Launched in 1994 to cater to the world's fanboys (and girls), German label LOGOSHIRT specialises in licensed T-shirts. But the brand is set apart from other similar clothing producers by its vintage aesthetic; graphics are often inspired by comic books and 80s kitsch. LOGOSHIRT's slim-fit T-shirts are made from soft interlock fabric, which generally holds its shape for longer - so those precious logos won't get warped. Show off your chosen tee by wearing it under an open checked shirt. Pair with distressed jeans, biker boots and a fedora hat for a hip look that's ideal for checking out a new artisan coffee shop.
Expect to see plenty of playful twists on icons of comic and screen in the LOGOSHIRT collection. Not content with simply producing T-shirts with famous logos on them, the label often adds a humorous edge to its designs. Guys, show off your personality on date night by wearing a tongue-in-cheek T-shirt from the range underneath a tailored blazer. Add skinny jeans to keep the outfit sleek and some colourful canvas high-tops for another nod towards geek culture. Girls, a LOGOSHIRT top is ideal for laid-back weekends. Pop your hair into a messy bun and slip into your favourite pair of distressed jeans. Add some metallic trainers and a satin bomber jacket for that snack run to the shops. Now you're ready for a proper binge-watching session with the girls.