Prepare to turn the playground into a catwalk with Little Marc Jacobs. Drawing inspiration from the streetwear scenes of New York and Paris (not to mention the label's adult line), this collection is packed with flamboyant character. Expect plenty of colourful cartoon prints and tongue-in-cheek attitude.

Little Marc Jacobs puts the fun into fashion

American fashion giant Marc Jacobs launched its childrenswear label, Little Marc Jacobs, in spring 2007. Each collection exudes playful attitude, with a new theme to get excited about each season. Although the brand is renowned for being eclectic, there are a few styles that always crop up. The wide-eyed Little Marc and Miss Marc characters usually make an appearance, as do the iconic mouse-ear shoes. Vivid crayon-box colours are used throughout the edit, creating striking T-shirts that can bring a pop of interest to a pair of jeans. Just add retro-inspired plimsolls for a fun outfit that's perfect for their next playdate.

Bold and bright with Little Marc Jacobs

Muted colours are a rare sight in the Little Marc Jacobs collection. When neutrals do slip into the edit, they're usually embellished with colour-pop patches, playful textural details and plenty of glitter. The label's day dresses are vivid but casual, and look perfectly punky when teamed with a pair of black boots. Add a denim jacket embellished with iron-on patches to complete the tough-but-sweet vibe, then head out for an afternoon at the zoo. Boys can get the Little Marc Jacobs look by wearing a graphic tee with a pair of corduroy trousers. Put on some colourful canvas high-tops and a backwards baseball cap for a 90s-inspired outfit that's ideal for #ThrowbackThursday.

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