Give your wardrobe a splash of je ne sais quoi with French label Kookai. Born in 1983, Kookai's brand ethos was to create affordable style. Designing a capsule collection that encouraged interpretation from its fans, the brand has always placed great style over fast fashion. These days Kookai is all about refined chic and oozing style without knowing it; perfecting that signature effortless elegance of our overseas neighbours.

Kookai knits

Great style starts with great staples, and Kookai works its signature poise even into its basics. Get your layering right with beautiful knitwear that will give any outfit the snug factor. Choose a drape cardigan to wear over skinny jeans and a t-shirt, or a chunky knitted wrap around to wear in autumn/winter with leather trousers and a sweatshirt. Wear a belt around yours to give it an outerwear feel. Little boxy cropped cardigans are chic and girly, pair yours with mom jeans for a cosy downtime look, or pop it over a pencil skirt and blouse for chic office wear.

Kookai dress up

Cocktail party or dinner party, Kookai has your style covered for elegant occasions too. Easy to wear dresses are cut to the feminine form but with elegant lines that skim the body and flatter the figure. Wear yours with ankle cuff sandals to dress it up, or brogues to give it a nonchalant androgynous feel. Softly cut skirts and trousers thrive in Kookai's signature elegant shapes. Team yours with the brand's blouses and shirts for added femininity. Finish the look with minimalist jewellery and drape a trench coat over the top for some final french finesse.

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