MOLLY - Wellies - french navy Winter jacket - marine navy MOSS - Cardigan - grey marble MOLLY - Wellies - black WELLIBOB - Wellies - black Long sleeved top - dark topaz peony WELLY PRINT - Wellies - french HOMESTEAD - Slippers - creme star GILETS - Waistcoat - red HOMESTEAD - Slippers - grey HOMESTEAD - Slippers - french navy Hoodie - cream peony Cape - grey marble Jumper - burgundy AJUSTA - Wellies - black LILAH - Tunic - off-white WELLIBOB - Wellies - black LEAH - Blouse - grey BETH - Jersey dress - blue FLIPADRILLE - Slip-ons - hope/french navy PRINT - Wellies - multicolor FLIPADRILLE - Slip-ons - hope/soft coral LAURA - Shift dress - mint BETH - Jersey dress - navy CARYS - Tunic - light blue ELLE - Shorts - navy HANNAH - Print T-shirt - red posey HERMIONE - Blouse - bright white WELLY PRINT - Wellies - grey TRINITY - Polo shirt - blue Blazer - navy Sweatshirt - french navy Waterproof jacket - red AMELIE - Summer dress - light blue AMELIE - Summer dress - mint CARYS - Tunic - dark blue FINOLA - Jersey dress - dark blue ROSALYN - Tunic - mint LAURA - Shift dress - blue Jumper - dark grey Sweatshirt - white Long sleeved top - french navy fay Jumper - soft red daschund Waterproof jacket - red Summer dress - grey swans SANDRINE - Maxi dress - navy LAUREL - Shirt - dark blue LILAH - Tunic - dark blue Waterproof jacket - off-white Parka - french navy SANDY - T-bar sandals - navy/mara/ditsy OUTERWEAR - Waterproof jacket - off white CIANNE - Maxi skirt - white SANDY - Pool shoes - multicolor SANDY - Pool shoes - blue ola SANDY - Pool shoes - navy ANICE - Trousers - blue RIVIERALUXE - Shift dress - navy CIANNE - Maxi skirt - light blue Sweatshirt - antique gold stripe

Starting life as a label that added quirky touches to classic country wear, Joules quickly gathered a loyal following. Bright colours and bold prints appear on clothes and footwear that showcase the best of British design, combined with appealingly eccentric twists.

Take Joules dresses from off-duty to special occasions

Joules dresses are beautifully cut, with elegant hemlines and a clever use of stripes and prints. Jumper dresses, with square necks and three-quarter sleeves, can be livened up by wearing over plain shirts topped with smart blazers, or given no-nonsense outdoor looks with chunky loafers and Joules padded gilets. Floaty fit-and-flare dresses have pretty prints, with cap sleeves and V-necklines designed to give bracelets and necklaces maximum impact. We love them worn over thin-knit polo-necks teamed with knee-high riding boots in cooler seasons. Jersey dresses, in stripes and prints, are figure-hugging and flattering. Wear off-duty with espadrilles and sleeveless cardigans, or smarten up for work and weddings with strappy ankle shoes and boxy jackets.

Joules delivers striking patterns for eye-catching looks

Joules women's lightweight jackets bring totally new updates to parkas, with flowers in bold colours printed onto rainproof cotton. Over-sized flap pockets and hoods are added for shower protection combining practicality with chic, the perfect match for short Joules women's wellies featuring brightly coloured soles. For country style, pick Joules quilted hacking jackets. Their slightly flared cut sits well over jeans and leggings, or pairs neatly with A-line midi-skirts, while short jackets in monochrome stripes give a nautically inspired weekend finish to dark jeans and boat shoes.

You might also like: