Hoodie - grey spot Sweatshirt - french navy Jumper - dark grey Waterproof jacket - red BETH - Jersey dress - blue BETH - Jersey dress - navy FLIPADRILLE - Slip-ons - hope/soft coral Sweatshirt - white RIVIERA - Summer dress - white LAURA - Shift dress - blue FLIPADRILLE - Slip-ons - hope/french navy SANDY - T-bar sandals - navy/mara/ditsy LAURA - Shift dress - mint ELLE - Shorts - navy FINOLA - Jersey dress - blue TRINITY - Polo shirt - blue HANNAH - Print T-shirt - red posey AMELIE - Summer dress - light blue TRINITY - Polo shirt - navy Sweatshirt - grey/white ROSAMUND - Blouse - grey CIANNE - Maxi skirt - light blue ELAYNA - Summer dress - white ANICE - Trousers - blue MIRIAM - Jumper dress - black Parka - french navy Jumper - soft red daschund Waterproof jacket - red WELLIBOB - Wellies - french navy Sweatshirt - grey fay WELLY PRINT - Wellies - french Blazer - navy Summer dress - grey swans Blouse - soft pink Jersey dress - ream fay floral border OUTERWEAR - Waterproof jacket - off white JUSTINE - Blazer - navy DANA - Dress - white/pink SANDY - Pool shoes - navy SANDY - Pool shoes - multicolor SANDY - Pool shoes - blue ola RIVIERALUXE - Shift dress - navy SANDRINE - Maxi dress - navy HARBOUR - Sweatshirt - off-white CIANNE - Maxi skirt - white FINOLA - Jersey dress - dark blue WYNDFALL - Down coat - marnavy ESTHER - Summer dress - black AMBION - Summer dress - black CASTLEY - Jumper - beige DAYLIA - Summer dress - green marl Down coat - marine navy Waterproof jacket - antique gold MOLLY - Wellies - french navy Parka - black chic Waterproof jacket - off-white BLISWORTH - Winter coat - marnavy LAUREL - Shirt - grey HENFORD - Blazer - navy HOLKHAM - Sweatshirt - grey

Starting life as a label that added quirky touches to classic country wear, Joules quickly gathered a loyal following. Bright colours and bold prints appear on clothes and footwear that showcase the best of British design, combined with appealingly eccentric twists.

Take Joules dresses from off-duty to special occasions

Joules dresses are beautifully cut, with elegant hemlines and a clever use of stripes and prints. Jumper dresses, with square necks and three-quarter sleeves, can be livened up by wearing over plain shirts topped with smart blazers, or given no-nonsense outdoor looks with chunky loafers and Joules padded gilets. Floaty fit-and-flare dresses have pretty prints, with cap sleeves and V-necklines designed to give bracelets and necklaces maximum impact. We love them worn over thin-knit polo-necks teamed with knee-high riding boots in cooler seasons. Jersey dresses, in stripes and prints, are figure-hugging and flattering. Wear off-duty with espadrilles and sleeveless cardigans, or smarten up for work and weddings with strappy ankle shoes and boxy jackets.

Joules delivers striking patterns for eye-catching looks

Joules women's lightweight jackets bring totally new updates to parkas, with flowers in bold colours printed onto rainproof cotton. Over-sized flap pockets and hoods are added for shower protection combining practicality with chic, the perfect match for short Joules women's wellies featuring brightly coloured soles. For country style, pick Joules quilted hacking jackets. Their slightly flared cut sits well over jeans and leggings, or pairs neatly with A-line midi-skirts, while short jackets in monochrome stripes give a nautically inspired weekend finish to dark jeans and boat shoes.

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