Starting life as a label that added quirky touches to classic country wear, Joules quickly gathered a loyal following. Bright colours and bold prints appear on clothes and footwear that showcase the best of British design, combined with appealingly eccentric twists.
Joules dresses are beautifully cut, with elegant hemlines and a clever use of stripes and prints. Jumper dresses, with square necks and three-quarter sleeves, can be livened up by wearing over plain shirts topped with smart blazers, or given no-nonsense outdoor looks with chunky loafers and Joules padded gilets. Floaty fit-and-flare dresses have pretty prints, with cap sleeves and V-necklines designed to give bracelets and necklaces maximum impact. We love them worn over thin-knit polo-necks teamed with knee-high riding boots in cooler seasons. Jersey dresses, in stripes and prints, are figure-hugging and flattering. Wear off-duty with espadrilles and sleeveless cardigans, or smarten up for work and weddings with strappy ankle shoes and boxy jackets.
Joules women's lightweight jackets bring totally new updates to parkas, with flowers in bold colours printed onto rainproof cotton. Over-sized flap pockets and hoods are added for shower protection combining practicality with chic, the perfect match for short Joules women's wellies featuring brightly coloured soles. For country style, pick Joules quilted hacking jackets. Their slightly flared cut sits well over jeans and leggings, or pairs neatly with A-line midi-skirts, while short jackets in monochrome stripes give a nautically inspired weekend finish to dark jeans and boat shoes.