It started with a pair of trainers in the 1980s, and since then it has become one of the most dynamic streetwear brands in the world. Jordan now brings their signature basketball style into a range footwear, clothing and accessories, all created with that distinctive Nike appeal.
The Jordan icon
Ever since the first pair of Jordan basketball shoes landed in the late 80s, Jordan has been setting a precedent for on and off court style. Spearheaded by sports superstar Michael Jordan, these kicks have become iconic, known for continually being upgraded and updated while still echoing that classic silhouette. From the Ultra Fly to the Flyknit and the B.Fly they still inspire their fans to aim for the stars, whether you're playing basketball or styling your streetwear. Wear your Michael Jordan shoes with longline tees, vests and a pair of baggy shorts or trousers and you'll have the urban basketball style down.
The Jordan collection
Moving past their coveted trainers, Jordan soon started to create clothing, designing collections of basketball inspired sportswear that you can mix with your basics. Logo sports shirts can be worn with everything from your denim to your gym kit. Layer them underneath a Nike Jordan hoodie to complete the look. Baggy long shorts channel that classic basketball silhouette, wear them with vests to hone the look further, or work them into cool casuals such as t-shirts and bomber jackets.
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